Marketing-Faktor

BACKGROUND

Please describe your company and position.

I am the CEO

Describe what your company does in a single sentence.

We operate a blockchain-based travel platform that integrates cryptocurrency payments and decentralized booking solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing-Faktor to accomplish?

• We hired Marketing-Faktor to structure and execute our ICO, develop and audit secure ERC-20 smart contracts on Ethereum, design a compliant token model, and build a complete tokenization framework that would enable us to successfully raise capital and scale the platform.
• We engaged Marketing-Faktor to design a structured and investor-ready ICO, refine our token economics, and create a scalable blockchain infrastructure that would support long-term platform growth beyond the initial fundraising phase.
• To develop secure smart contracts, implement the full technical token infrastructure on Ethereum, and manage the end-to-end ICO setup to ensure a smooth, secure, and efficient capital raise.

SOLUTION

How did you find Marketing-Faktor?

Online Search

Why did you select Marketing-Faktor over others?

High ratings

How many teammates from Marketing-Faktor were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covered the full lifecycle of our token and tokenization process. Marketing-Faktor was responsible for designing the token model, structuring the ICO framework, and developing secure ERC-20 smart contracts on Ethereum. They also implemented the technical infrastructure required for token issuance, investor participation, and fund handling.

Key deliverables included:

Tokenomics design and structure
Development and deployment of secure smart contracts
Token issuance and distribution mechanism
Technical documentation and investor-facing explanations
End-to-end setup and launch support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration led to the successful execution of our ICO, secure deployment of audited smart contracts, structured token issuance, and measurable investor participation aligned with our fundraising objectives. The capital raised enabled us to accelerate platform development and expand operational capacity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured and well-organized. Milestones were clearly defined, and deliverables were completed on time according to the agreed roadmap. Communication was consistent and transparent, and they responded quickly to technical questions and strategic adjustments during critical ICO phases.

What was your primary form of communication with Marketing-Faktor?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to execute reliably during high-pressure ICO phases stood out. Launch periods can be chaotic, yet they maintained structure, technical stability, and clear communication while ensuring secure smart contract deployment and smooth token distribution.

Are there any areas for improvement or something Marketing-Faktor could have done differently?

Overall, the collaboration was very strong. If there is one area for improvement, it would be even more proactive communication during the most time-sensitive ICO phases, where faster status updates can make coordination easier across all teams.