marketibble

BACKGROUND

Please describe your company and your position there.

I am the author signed and marketed by tale house publishing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire marketibble?

We hired marketibble for SEO, content marketing, and online advertising.

What were your goals for this project?

Goals were to achieve awareness of my author profile, books globally and to drive sales around my 2 books published on Amazon,

SOLUTION

How did you select marketibble?

They reached out to me.

Describe the scope of their work in detail.

They created the entire digital strategy for their author Chryseis Knight, starting from data science in understanding the targeting, segmentation and positioning of Chryseis's picture books to the global audience. They then developed the website landing page for Chryseis Knight, SEO strategy from keywords raking, the meta tags, the Rich-snippet SEO (Schema) and the always on content strategy (blogs, and social media content on Instagram and Linkedin) on owned media channels.

They also created the paid media strategy (awarness) with the data science from the earlier steps to ensure we had a synonymous audience targeting strategy(intent and behavioral data). We used mainly Google Search and Display with A/B testing of the ads and copies. We achieved a very low CPC click and high impressions for the site with high ROI. That was our focus for the first 6 months and they got her website up to the first page in rankings. Then in the next 6-9 months they began developing Chryseis's Amazon author page and submitting her Kindle, Paperback and Audiobooks for publishing on Amazon.

They then started optimizing her Amazon author page by doing keywords raking on Amazon and optimizing Chryseis's html product description on Amazon and using the right keywords. They then also created a Amazon advertising strategy where they targeted competitive audiences and also audience targeting by keywords for both her books "The Great Big Lion" and "Capturing Thunder" with a high ROI. They did A/B testing on copies and descriptions and optimized the best performing creatives after 6 weeks of programming the ads.

They also adjusted the CPC strategy on Google from awareness to conversions (with her books on Amazon) but this time they optimized the conversions to the lookalike audiences and audiences who were in our remarketing/retargeting base. They used tools from R Studio, Google Ads, Google Analytics, Google Tag manager, Google Optimize, and Amazon Advertising.

What was the team composition?

It consisted of a lean team, a general manager, marketing director, and a digital marketing specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

ROI of 1: 10 on our book sales We were on the first page on google search rankings for related searches around authors and books

How effective was the workflow between your team and theirs?

It was smooth as they were able to use lastpass login for access to our sites.

What did you find most impressive about this company?

They were really quick in generating a segmentation and analysis of my target audience and developing a digital strategy to target specific audiences

Are there any areas for improvement?

Nil