Marked

BACKGROUND

Introduce your business and what you do there.

I am a realtor associated with Coldwell Bankers in our office in downtown Chicago. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Marked?

I was looking for a team to help with my marketing efforts.

SOLUTION

What was the scope of their involvement?

Marked helps my 15-person team with marketing support, including advising, branding and image, and marketing plans. At the start, I gave them the ability to operate freely and advise us directly on our social media operations and how to best navigate our digital brand. We come up with different creative ideas and how to set ourselves apart as realtors both in Chicago and across the country. 

They handle everything related to marketing for us. Their team manages all things related to our ad campaigns throughout social media and within the digital space. They create yearly and quarterly plans, discuss them, and then we find different ways to implement them. They take the lead in implementing plans and we just focus primarily on our business. They come up with creative flyers and business cards, and handle anything related to the image of our brand. 

What is the team composition?

I work directly with the two people assigned to me. 

How did you come to work with Marked?

I wanted a company that could do it all, but I was finding people that could only do different parts of marketing. I wanted a team that I could give my ideas to and let them run with it, handling the entire marketing department.

Marked was referred to me by a friend of mine who is a realtor. He loved their work and, after seeing my struggles in finding the right partner, recommended them for my needs. 

How much have you invested in them?

We’ve spent over $10,000 at this point. They also have a budget for the digital campaigns of close to $10,000. 

What is the status of this engagement?

Our engagement began around January 2020 and I’m still working with them now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ever since we started using their services, we’ve seen a direct increase in our customer base, our interactions, and our page views. The campaigns have been working across various platforms and people see our name out there. The results have been amazing since working with them. 

How did Marked perform from a project management standpoint?

Our communication is amazing, which is what I love the most about them. They’ve been on point in managing the project. In the beginning, we needed to be on the same page and there were a few times when there was a miscommunication, but since understanding exactly what we need, they have been great.

At first, I was skeptical, but I quickly realized that they are very creative and they know what they’re doing. I’ve trusted them and let them do their work. They’ve been great to work with and are open to communicating, which is all we can really ask for. 

What did you find most impressive about them?

Seeing the results they bring us is most impressive. Whatever they promise, they deliver it. They are able to communicate effectively, are very creative, and fit my budget.

Marketing can be very expensive — finding a company that does everything and can dedicate someone to us can’t be beaten. They are professional, savvy, and personable people. We’ve had a great engagement and I can’t complain. 

Are there any areas they could improve?

Off the top of my head, I can’t think of anything they could do differently. They’ve been great to us and I have no complaints. 

Do you have any advice for potential customers?

If a company is looking to streamline its budget and have all its marketing and branding handled by experts, Marked can do it. Just go for it. They’re experts and they know what they’re talking about. I have heard companies say they can deliver various results, but not many of them actually do. The Marked team delivers and meets expectations.