Marcella Winograd

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Studio Cultura

Describe what your company does in a single sentence.

We are a marketing and creative agency working with brands that are organic, regenerative or sustainable in the CPG and lifestyle sector. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marcella Winograd to accomplish?

• Website Experience
• Graphic Design
• Art Direction

SOLUTION

How did you find Marcella Winograd?

Referral

Why did you select Marcella Winograd over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Marcella Winograd were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Enhancement

Audit of current branding elements (logo, typography, color palette, etc.) and recommendations for improvements.
Refinement or redesign of brand assets to ensure consistency and modernity.
Development of a comprehensive brand style guide outlining updated visual and messaging guidelines.
Refinement of brand messaging, including tagline, mission statement, and key value propositions.

Website Audit and Strategy

Review and assessment of the current website’s design, user experience (UX), and functionality.
Recommendations for optimizing navigation, layout, and user flow.
Identification of opportunities for improved storytelling and engagement.
Website Redesign and Development

Update of website design to reflect the enhanced branding.
Integration of new visual elements, typography, and imagery.
Optimization of mobile responsiveness and accessibility standards.
Content refinement to align with updated brand messaging.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Branding Outcomes
Improved Brand Recognition:

Higher consistency in brand application across materials (e.g., social media, presentations, packaging).

Implementation of the brand style guide across marketing channels and touchpoints.
Adoption of updated visuals (logo, typography, colors) in all communication materials

Website Outcomes
Improved User Engagement:
Better Mobile Experience:

Increase in mobile traffic and engagement metrics, such as time on site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes

What was your primary form of communication with Marcella Winograd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Her creativity. 

Are there any areas for improvement or something Marcella Winograd could have done differently?

We were very pleased with every step of the process and journey with Marcella.