Maneuvre

BACKGROUND

Please describe your company and position.

I am the Manager Corporate Communication of Solynta

Describe what your company does in a single sentence.

Solynta is a seed company founded in 2007 and based in the Netherlands, pioneering the development of hybrid true potato seeds. The company is committed to improving food security by providing innovative new resilient potato varieties that can be grown from Hybrid True Potato Seeds instead of perishable seed tubers. These robust varieties are produced using its hybrid breeding technology platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Maneuvre to accomplish?

• The goal was to support Solynta’s strategic communications through PR advisory, proactive press and podcast pitching, and assistance with key announcements, as well as promoting Solynta’s execs for media and speaking engagements at industry events to strengthen visibility and positioning.

SOLUTION

How did you find Maneuvre?

• Online Search
• Referral

Why did you select Maneuvre over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Maneuvre were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Building a distinctive, brand focused narrative on subjects like Hybrid Potato Breeding, the benefits of hybrid true potato seeds and how this leads to new, sustainable agronomic practises, resulting in improved food security and farmers economics.

Providing PR support, pitching news among relevant media

Providing support with focused text production and illustrations to support the narrative with evidence-based results

Providing insights and overview of how news is picked up, by whom

Arranging interviews, podcast invitations and event speaking opportunities

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The company and its senior executives gained stronger visibility and clearer positioning as experts in the industry. Over the last three years, this has led to more than 150 articles and pieces of coverage across media and industry outlets, helping build a credible public presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management, always delivery on time and accurate.

What was your primary form of communication with Maneuvre?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their creativity in steering conversations with our PR target groups. Also: the creative ideas on how to manage visibility throughout the year. 

The amount of warm contacts among the media and their ability to gain interest among new media contacts.  

Are there any areas for improvement or something Maneuvre could have done differently?

No, I do see any specific areas for improvement.