Magic Layer

BACKGROUND

Please describe your company and your position there.

I lead digital for an international nonprofit.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Magic Layer, and what were your goals?

We wanted to better understand our digital performance and be able to assess how our messaging and marketing tactics impacted our fundraising results.

SOLUTION

How did you select this vendor and what were the deciding factors?

Magic Layer takes a unique predictive analytics approach that not only tells us how our past and current tactics are performing but what we should do in the future to improve results.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We've done a number of different projects with Magic Layer which include:

• Blog and social media evaluation
• Google Analytics Audit
• dashboard development
• Attribution report
• Conjoint analysis

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with the two founders of Magic Layer. Mike and Angela are both fantastic and experts in their field.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Deliverables have all been high quality and we use them repeatedly. The predictive analytics dashboard they created for us is a living tool that many members of our team use, including our Chief Advancement Officer.

How effective was the workflow between your team and theirs?

Extremely effective - they are very responsive, develop and keep to project timelines, and sometimes even beat their deadlines.

What did you find most impressive or unique about this company?

They take a distinctive approach to solving business problems and feel like an extended member of the team.

Are there any areas for improvement or something they could have done differently?

I can't think of anything. They are truly partners for us and help make our business better.