MadTov Consulting

MadTov Consulting is a specialized advisory firm that helps marketplace platforms unlock sustainable growth, optimize liquidity, and scale efficiently. Grounded in deep industry expertise and data-driven insights, we partner with founders, executives, and product leaders to turn complex marketplace dynamics into clear, high-impact business outcomes.

Whether you operate in B2B, B2C, or peer-to-peer commerce, scaling a two-sided platform requires balancing supply and demand, refining unit economics, and driving long-term user retention. MadTov Consulting provides end-to-end strategic guidance to address these unique ecosystem challenges.

Core Expertise & Services

• Marketplace Strategy & Positioning: Defining value propositions, fee structures, and growth models tailored to multi-sided networks.
• Supply & Demand Liquidity: Solving the cold-start problem, optimizing matchmaking, and increasing transaction velocity.
• Monetization & Unit Economics: Structuring take rates, commission models, and value-added revenue streams without friction.
• Product & Platform Optimization: Streamlining user journeys, buyer/seller onboarding, trust & safety, and retention loops.
• Operational Scaling: Establishing scalable frameworks, metrics tracking, and go-to-market strategies for rapid expansion.

At MadTov Consulting, we don't just deliver high-level advice—we build actionable, result-oriented strategies that drive tangible enterprise value. Partner with us to navigate marketplace complexity and turn platform potential into market leadership.