Underscore

BACKGROUND

Please describe your company and position.

I am the Marketing Executive of Creatz3D Pte Ltd

Describe what your company does in a single sentence.

We are a leading Singapore-based service provider and distributor of industrial 3D printing and post-processing solutions, featuring globally trusted brands like Stratasys,3DCeram,Materialise & GPAINNOVA|DLyte.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Underscore to accomplish?

• Migration from WordPress to Webflow
• Update of legacy website design

SOLUTION

How did you find Underscore?

Webflow Partner

Why did you select Underscore over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Underscore were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Completed a full-scale migration of our website from WordPress to Webflow, supported by a structured project plan, technical integrations, modern design enhancements and practicality that now position our digital presence for stronger performance, scalability, and long-term growth.

1.Content & Architecture Refinement

• Conducted a detailed audit of all existing WordPress pages and structural layout.
• Established the foundational site architecture to align with our business needs and future scalability.
• Prepared navigation and structural flow on all pages for UI/UX priority and accessibility.

2.Website Design Proposal

• Presented 3 design ideas of the initial homepage concept, focusing on a modern UI/UX direction using figma. Subsequently, presented template layouts for all core sub-pages.
• Design refinement was aligned with our brand expectations and ensured consistency of visual language, component foundation, and user flows across the full site. 
• Responsive design mockups shown to ensure transparency in development progress.

3.Beta Development & Content Migration

• Developed a full beta version of our site in a protected staging environment.
• Enabled testing for interactions, layout responsiveness, and API workflows integration with our CRM.
• Ensured all migrated content was properly formatted, SEO-proved, clean CMS collections, 

4.Full Site Review & Launch

• Conducted a comprehensive review of our site's beta build. 
• Verified and updated all migrated content, page layouts, animations and integrations.
• Completed final refinements based on feedback before final migration preparations.
• Sucessfully launched our new webflow site with validated redirects, SEO checks and analytics setup.

5. Post-Launch Support & Handover

• Provided analytic reports for first 7 days and 28-days post-migration.
• Provided full support for 30-days post-migration for bug fixes, refinements, ad improvements.
• Provided full handover Webflow guide and documentation and support. 

Summary : The project delivered a fully modernised website experience that combined design, technical development, and system integration into one cohesive platform. A complete content migration from WordPress to Webflow was executed, ensuring all pages were reformatted, optimised, and aligned with the new CMS structure. Overall, the deliverables provided a cleaner, more intuitive UI/UX experience, a technically robust foundation, and an infrastructure ready to support future scalability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1.Site Traffic (GA4)

• Increased of 700% of direct site traffic and 13% of organic search compared to pre and post 28-days launch analytics.

2.Audience traffic (GA4)

• Increased of 300% traffic from Singapore location.

3. New Captured Opportunities

• Stronger page performances, new landing pages that generated 50% more leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed with a high level of professionalism and efficiency from start to finish. The team demonstrated strong ownership throughout the engagement, consistently providing clear timelines, structured review cycles, and proactive updates at every stage.

All deliverables from design concepts and beta development to content migration and final deployment were completed to our expectations and aligned closely with the agreed scope. Communication was seamless, with questions and feedback addressed swiftly, ensuring that progress remained forward despite delayed in project timeline due to unexpected hiccups.

Their responsiveness, attention to detail, and commitment to quality made the entire migration process smooth and well-coordinated, resulting in a final website that met both our technical and design objectives. 

What was your primary form of communication with Underscore?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most throughout this project was their remarkable ability to communicate complex technical concepts in clear, accessible terms. This made every discussion from API integration to SEO structure; easy to understand and less overwhelming.

Their guidance consistently provided new insights and helped us make informed decisions at every stage. Equally impressive was their commitment to ensuring we arrived exactly where we needed to be, both strategically and technically.

They were patient, supportive, and always willing to walk us through the details to ensure we had full clarity. This combination of strong communication, genuine partnership, and expert knowledge made the entire experience not only smooth, but truly valuable for our team.

Are there any areas for improvement or something Underscore could have done differently?

In the full-site review phase, having more structured checklists or early-stage previews could have helped streamline approvals, workload management and reduce revisions. Clearer expectation-setting around timelines especially when unexpected challenges surfaced would be helpful with internal planning and workload management. 

Also, offering a more detailed breakdown of the technical dependencies required from our end (such as content preparation, asset delivery) would have been helpful in managing bandwidth and avoiding bottlenecks.

The above points are minor compared with the overall success of the project, but addressing them would make future collaborations even smoother, especially for a solo marketer managing multiple responsibilities.