What was the scope of their involvement?
I have worked with LYFE Marketing for at least three of my clients. I recommended LYFE Marketing to one of my clients, and I think they’re still working together. I work in health and beauty aids, so LYFE Marketing worked with two health and beauty aids companies, and then they worked with another customer service company. With one company, they worked directly with that client. With the other two or three, they worked with me, but they were totally responsible for all of the social media. They built two of the three cases from scratch. They took businesses that didn't have any social pages, and they built them some. One of them was a blog with a brand, website, etc. that they built from nothing. In three months, I think they had something like 50,000 followers and visitors. I think the most robust client they worked on was the one I recommended them to, but I don't have those details. That was the largest company, which had existing social; from what the client told me, LYFE Marketing did some nice building of their social pages and website visits, but I don't have those numbers.
With Regrow, LYFE Marketing worked to reface the brand. They gave them totally new packaging and built them a social presence. (They had none, although the brand had been out for probably 7 or 8 years.) I think LYFE worked with Regrow for about 18 months, and then the Regrow guy got sick, and the company closed. I gave Regrow a marketing plan, and they didn't want to spend a lot of money, so I said, “Here’s where you need to spend the money that you're going to spend on the interactive and social.” What LYFE Marketing did was update their look and give them a brand new website. They set up all of their social pages, including Facebook, Instagram, Twitter, and Snapchat. For the monthly programs or promotions that we would execute, I would discuss those with LYFE’s team based on what we wanted to achieve. If we wanted to push a particular product that month—say a shampoo and conditioner or the Regrow product itself, which was formulated for African American hair—we would talk about the product push. LYFE Marketing’s team would come up with some ideas of how to push it through Facebook. They really integrated all of the social efforts. Facebook would integrate with Instagram, and then sometimes Instagram would integrate with Snapchat. LYFE Marketing would create those monthly social executions based on marketing strategy, and we would do monthly recaps with the client, who was always pleased with LYFE Marketing. That’s why I continue to recommend them. Regrow’s new website was developed from scratch and built on an entirely new framework and platform. The website was built either on WordPress or Joomla.
How did you come to work with LYFE Marketing?
I cannot remember who recommended LYFE Marketing to me. What I was looking for was a group of young men or women who were just starting out and understood the landscape better than I did. This was about 8 years ago, and at that point I didn't know much about social. I met with three social media companies, including LYFE Marketing, which had the most infrastructure. The founders are two brothers, and they had a team of people working with them. They had the design elements for all of the creative pieces. Out of the three companies that I met, LYFE Marketing had the best infrastructure. I had the best energy with them, and I thought they were the most hungry, to be honest.
How much have you invested with LYFE Marketing?
I think LYFE’s fee was something like $1,500 a month, and building the website was a separate fee.
What is the status of this engagement?
I think the Regrow project lasted for about a year. I think we started working together in December of 2015, and the project ended around December of 2016.