Luminous Industries Ltd

Luminous Industries is a brand and digital design studio. Our process is discovery-led. We listen, we probe, we understand. You get research and insight first, then design decisions that flow directly from it, so how your brand or website looks is grounded in what your audience needs to understand.

We work around your business goals and your audience's needs across every touchpoint, so you get a cohesive brand, a website and digital products people enjoy using, or both.

Our approach to websites and SaaS is method-driven, human-centred and underpinned by UX design. We work with organisations doing important work and balancing competing priorities with our experience residing mostly in museums and heritage attractions, life sciences, charities, CICs and other social impact entities.

Recent projects include the Mary Rose Trust, Cancer Research UK Cambridge Institute, LDN London, Attractions Intelligence and Grant Pilot. We design around how visitors, donors, scientists and the public actually use digital products, then build in Webflow or, for enterprise builds, with our technology partner, And Another Day.

Branding for start-ups and small businesses is where we add the most value, because this is when a business can least afford to be misunderstood. We provide brand strategy, positioning, messaging and identity systems that teams use every day to give their audiences one consistent message. Our Go to Market packages give early-stage businesses a fixed scope and a clear starting point, while our tailored services support organisations ready to grow.

Luminous was founded in 2023 by Matt Laakvand, whose 25 years of branding and UX/UI design experience include work for household names and start-ups alike. A small core team works with a network of trusted specialists in messaging, PR, UX research and SEO, so you get the right people for each project.

If your organisation does valuable work that people find hard to grasp, we help them get it quickly and trust you sooner.