Contact LuminaryHub
Get a custom proposalWhen growth stops responding to more marketing
LuminaryHub works with scale-ups and growing companies, mostly in tech, in the Netherlands, Denmark and the UK. We help them at specific moments of growth:
- When a new marketing leader joins and the positioning needs a review or a complete repositioning.
- When the business expands into new audiences, markets or products, and the strategy has to shift with it.
- When the company grows so fast that its current marketing activity can’t keep up and needs a clear direction to hold it together.
- When preparing for the next investment round, and the positioning has to make sense to investors as well as customers.
What we help with:
- Market and audience research to validate the assumptions the business is built on
- Positioning or repositioning, based on what the research shows
- A brand narrative and key messages the team, partners and investors can work from
- Guiding how the positioning and messaging carry across touchpoints, online and offline, such as the website, social media, email, media and events
- Direction for the teams and agencies who execute, so campaigns and content start from the same brief
- Support for 60 days after delivery, at the decisions that test the strategy, such as hiring, campaigns and market entry
Our work is research-led. Social listening is at the centre: it shows how people actually talk about the category, the problem and the alternatives. Interviews and focus groups add depth where they’re needed.
We don’t design logos or identities, do naming, build websites or run channels. We work alongside the partners who do.
LuminaryHub was founded in Budapest in 2024 by Anastasia Tóth and Lili Kunfalvi, who bring more than twenty years of strategy and research experience between them.
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Min project size
$1,000+
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Hourly rate
$150 - $199 / hr
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Employees
2 - 9
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Year founded
Founded 2024
Service Lines
- Branding
- 50%
- Market Research
- 20%
Select Focus Area
- Branding Focus
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- Brand strategy
- 60%
- Brand messaging
- 40%
- Market Research Focus
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- Observational Research
- 40%
- Market Research Data Analysis
- 20%
- Market Research Interviews
- 20%
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