Lumina Clipping Agency

BACKGROUND

Please describe your company and position.

I am the CEO of Bell Asset Management

Describe what your company does in a single sentence.

Bell Asset Management is a specialist multi-investment team manager, bringing together dedicated, expert investment teams across Global and Australian Equities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lumina Clipping Agency to accomplish?

• We hired Lumina Clipping Agency to turn our long-form market commentary and investor education videos into short-form content for social media. Our main goals were to increase audience engagement, expand the reach of our content, and maintain a consistent presence across digital channels.

SOLUTION

How did you find Lumina Clipping Agency?

Online Search

Why did you select Lumina Clipping Agency over others?

• Great culture fit
• Good value for cost

How many teammates from Lumina Clipping Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lumina Clipping Agency repurposed our long-form market updates, webinars, and educational content into short-form videos for social media. Key deliverables included edited clips, captions, platform-specific formatting, and ready-to-publish content for Instagram Reels, TikTok, and YouTube Shorts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project helped us achieve more consistent engagement across our social media channels. We saw improved reach on our short-form content and stronger audience interaction compared to our previous content format.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was well-structured and reliable throughout the engagement. Deliverables were consistently provided on schedule, and communication was clear whenever updates or adjustments were needed. They were responsive to our requests and adapted quickly when we provided feedback on edits or formatting preferences. Overall, they were easy to work with and maintained a steady delivery flow that supported our content schedule.

What was your primary form of communication with Lumina Clipping Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to quickly turn complex financial and market-related content into clear, engaging short-form videos without losing the original message. They also showed a strong understanding of how to structure content for social media, especially in terms of pacing, hooks, and keeping attention in the first few seconds. This made the content more effective for audience engagement across platforms like Instagram and LinkedIn. Overall, their consistency and ability to maintain a professional tone while simplifying technical content were impressive.

Are there any areas for improvement or something Lumina Clipping Agency could have done differently?

Overall, the experience was solid. One area that could be improved is adding more variation in creative styles, as most edits followed a similar format. It would also be helpful if they provided occasional performance insights or simple recommendations based on what types of clips are likely to perform better. That said, the team was still reliable and delivered consistent quality throughout the project.

BACKGROUND

Introduce your business and what you do there.

I’m the senior property director of UK Sotheby's International Realty, a real estate company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lumina Clipping Agency?

We needed help improving the reach and engagement of our video content by repurposing our long-form property marketing videos into short-form clips suitable for social media platforms like Instagram, TikTok, and YouTube Shorts. Our main objectives were to increase brand visibility, attract a wider and more international audience to our luxury property listings, and drive more engagement with our digital marketing content. We also wanted to make better use of our existing video assets by turning them into consistent, high-quality short clips that could support our overall marketing strategy.

SOLUTION

What was the scope of their involvement?

Lumina Clipping Agency has helped us repurpose our long-form property marketing videos into short-form, high-performing social media clips. The team handles the full clipping process, including selecting key moments from our existing video content, editing them into engaging short-form formats, and optimizing them for platforms such as Instagram Reels, TikTok, and YouTube Shorts. The team also adds captions, basic motion graphics, and ensures the clips are aligned with our brand tone and luxury positioning.

What is the team composition?

We’ve worked with 2–5 teammates from Lumina Clipping Agency.

How did you come to work with Lumina Clipping Agency?

We found them through an online search. We chose them because their pricing fit our budget and offered good value for the cost.

What is the status of this engagement?

We started working with them in February 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen results in the improved performance of our short-form content compared to our previous posting approach. After implementing the clips provided by Lumina Clipping Agency, we’ve noticed a clear increase in engagement on platforms such as Instagram and TikTok, with more consistent views and better audience retention on short-form videos compared to our longer content. The clips have also made it easier for us to maintain a consistent posting schedule, which has helped improve overall brand visibility.While we haven’t focused heavily on tracking strict numerical KPIs, the overall performance and response from our audience have shown that the repurposed content is significantly more effective for social media growth and awareness than our original format alone. The short-form content consistently performs better in terms of average views and audience interaction. The clips generally receive noticeably higher engagement rates than our standard long-form uploads, particularly on Instagram Reels and TikTok, where the content is more frequently shared and retains viewers for longer durations.We’ve had a few standout clips that clearly demonstrate improved engagement compared to our standard content. In particular, short-form edits of luxury property walkthroughs have performed significantly better than the full-length videos. One example is a highlight clip from a high-end London property tour, where the short-form version focuses on the key interior features and property value points. That clip has received noticeably higher engagement and has been shared more frequently compared to the original long-form video.Another strong example is a fast-paced montage-style clip of multiple property listings, which has helped capture attention quickly and keep viewers engaged for longer on platforms like Instagram Reels and TikTok. Overall, these types of condensed, visually focused edits consistently outperform our traditional posting format.

How did Lumina Clipping Agency perform from a project management standpoint?

Lumina Clipping Agency’s project management is very organized and consistent throughout the engagement. Communication is clear, and we always know what stage the work is at and when to expect deliverables. The team typically delivers on schedule, with clips provided within the agreed turnaround times. In cases where there are minor delays, they communicate them in advance, which helps us plan our content calendar without disruption.Overall, the workflow is smooth and reliable, and their ability to maintain a steady delivery pace makes it easy for us to stay consistent with our posting schedule. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stands out most about Lumina Clipping Agency is their ability to quickly turn long-form property content into short-form clips that feel tailored specifically for social media rather than just basic edits. The team has a good understanding of what makes content engaging on platforms like TikTok and Instagram Reels, especially in terms of pacing, hook placement, and keeping the viewer’s attention within the first few seconds.Another impressive aspect is their consistency in maintaining the premium and luxury feel of our brand while still making the content more dynamic and fast-paced for social platforms. This balance between branding and performance-focused editing is particularly valuable for us.

Are there any areas they could improve?

Overall, the experience is positive, but there are a few small areas for improvement. We would like slightly more proactive input on content ideas and performance suggestions rather than mostly executing the provided material. Additionally, a clearer content planning schedule could make coordination even smoother.That said, these are minor points, and the team still delivers consistently and meets our expectations throughout the project.

BACKGROUND

Please describe your company and position.

I am the Social Media Manager of Nexus Media

Describe what your company does in a single sentence.

agency that manages up and coming talents

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lumina Clippers to accomplish?

• bring a new wider audience to our talents

SOLUTION

How did you find Lumina Clippers?

Referral

Why did you select Lumina Clippers over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Lumina Clippers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

source viral worthy clips from long lorm content 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 we aimed for atleast 10 milion views within a month and they hit the mark by the end of the 3rd week

Describe their project management. Did they deliver items on time? How did they respond to your needs?

communication was fast , they followed our requests well , all clips where uploaded on time and communicated after each post

What was your primary form of communication with Lumina Clippers?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed by how professional and goal-oriented they were.

Are there any areas for improvement or something Lumina Clippers could have done differently?

N/A