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Brand & UX systems for lasting consistency

LostWoods is a long-term design partner helping companies build clearer brands and digital products that stay consistent as they grow.

We work through two core foundations: Brand Foundations and UI/UX Clarity. This can mean clarifying positioning, visual identity and brand rules, or structuring websites and digital products through clearer user journeys, reusable components and documented design decisions.

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2026

Overview by:

Reviewer avatar
Alexis Presti
Founder & Design Director About the Team

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Clients
Small Business (<$10M)
50%
Midmarket ($10M - $1B)
30%
Enterprise (>$1B)
20%

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Our Story

LostWoods was founded in 2026 by Alexis Presti, a designer specialized in branding and UX/UI. LostWoods was built around a simple idea: good design should not lose coherence as a company grows. We help teams create clear brand and digital foundations, then support their evolution over time through design direction, governance and execution. Our work connects strategy with practical systems, so every new page, interface or brand asset remains consistent, useful and easier to manage.

Meet the Team

Alexis Presti

Alexis PrestiFounder & Design Director

Founder and Design Director at LostWoods, Alexis combines brand strategy, UX/UI and hands-on design to build clear systems that stay coherent as companies grow. He leads projects from foundations through long-term evolution.

What Sets Us Apart

Systems before deliverables

Every engagement starts by clarifying the brand or product foundations. We define the rules, hierarchy, components and decision principles before scaling execution, so new work strengthens the system instead of creating more fragmentation.

Strategy and execution stay connected

LostWoods combines design direction with hands-on execution. The same logic that shapes the brand or UX system also guides the pages, interfaces and assets we produce, reducing the gap between strategy and implementation.

Built for long-term evolution

We do not treat launch as the end of the work. Once the foundations are in place, we can maintain, govern and extend the system over time, helping teams move faster without losing consistency as the company, brand or product evolves.

Contact LostWoods

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