Livvy On The Label Creative Company

BACKGROUND

Please describe your company and position.

I am the Owner of Takara Beauty

Describe what your company does in a single sentence.

Takara Beauty is a self-care-driven beauty brand that creates hydrating, healing lip and body products designed to help you glow from the inside out.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Livvy On The Label Creative Company to accomplish?

• Rebrand Takara Beauty to reflect the refreshed brand story and positioning

SOLUTION

How did you find Livvy On The Label Creative Company?

• Online Search
• Referral

Why did you select Livvy On The Label Creative Company over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Quality and consistency of work

How many teammates from Livvy On The Label Creative Company were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Livvy on the Label provided comprehensive brand development services for Takara Beauty, delivering a cohesive and elevated brand identity designed to reflect the essence and mission of the company.
Summary of Deliverables:

• Primary logo
• Secondary logo
• Icons
• Typography System with recommended font pairings
• Color Palette with HEX, RGB, and CMYK codes
• Brand Style Guide detailing logo usage, clear space, scaling rules, and dos and don’ts
• Curated Mood Board to establish brand tone and visual direction
• Inspiration and Application Mockups showcasing how the branding can be used across platforms

This brand suite serves as a foundational tool for maintaining visual consistency and creating an impactful presence across digital and physical platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Partnering with Livvy on the Label resulted in steady and cohesive branding across all platforms, aligning Takara Beauty’s visual identity with industry standards and effectively resonating with its target audience. This strengthened brand recognition, improved consistency in marketing materials, and laid a clear foundation for content creation, product packaging, and future campaign development.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items were delivered on time and communication was consistent throughout the duration of the project. 

What was your primary form of communication with Livvy On The Label Creative Company?

In-Person Meeting

What did you find most impressive or unique about this company?

What stood out most to me about Livvy on the Label was Olivia’s unique blend of creative design expertise and extensive marketing experience. Her understanding of both visual storytelling and backend strategy allowed her to not only build a beautiful and cohesive brand but also offer insightful, strategic guidance on how to create a brand that’s marketable, intentional, and built to stand the test of time.

Are there any areas for improvement or something Livvy On The Label Creative Company could have done differently?

Everything was amazing!