Rebrand, beyond the logo
We help growing B2B corporations align brand strategy and identity design to reinvent themselves from within. Painlessly.
Long Island City, NY
headquarters
Focus
Service lines
Branding
Marketing Strategy
Client focus
Midmarket ($10M - $1B)
Small Business (<$10M)
Branding Focus
Portfolio
Logo for B Global Logistics
Looking to boost brand affinity overseas, international freight forwarder B Global wanted a distinctive new visual identity and design system to apply seamlessly across a variety of assets, including an intutitive new iOS mobile app, a Boeing 767 cargo jet, shipping containers, and OOH advertising across Europe and the US.
Digital Strategy for Newline Eco-friendly
In a market overflowing with greenwashing, Newline Eco-friendly set out to redefine the meaning of green cleaning by minimizing their environmental impact and fine-tuning their communications strategy to educate new hires and top executives on their people and planet-friendly initiatives via Instagram and LinkedIn.
Brand Identity for The A Group
Upon securing a new round of funding by developing custom software solutions to help professional service firms work leaner, The A Group wanted revamped their brand identity model to better identify and connect with clients, promote products, and recruit top talent from software engineering universities across the East Coast.
Logo & OOH campaign for UNITED
With a new brand vision: to deliver seamless facilities support and improve the resident, customer, and staff experience while reducing operational costs by leveraging digital connectivity and IoT, UNITED sought to update its corporate identity to reflect its repositioning as a software-driven property manager.