Limbic Brand Evolution

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Valera Health

Describe what your company does in a single sentence.

Valera Health is a telehealth platform providing care to all members of our communities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Limbic Brand Evolution to accomplish?

• Revitalize our Brand Messaging
• Construct a consistent voice

SOLUTION

How did you find Limbic Brand Evolution?

Online Search

Why did you select Limbic Brand Evolution over others?

• Great culture fit
• Good value for cost

How many teammates from Limbic Brand Evolution were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included an entire brand rework. Kevin was phenomenal at getting to the core of what our brand should be about and then constructing a strategy that would display and support those core tenants. He diagnosed what set us apart and where we were currently falling short.

• Limbic Sparks® Brand Strategy: Clarity on the emotional territory and overarching positioning for the Valera Health brand – this includes the Shared Emotional Motivation between Valera Health and its desired audience, the Core Brand Idea, and the Brand Positioning Statement
• Brand Values / Personality Attributes: Words that express the values of and set the tone for how the brand comes to life and to guide brand expression
• Mission & Vision Statements: Alignment on evolved statements that set the ambition and actions for Valera Health
• Brand Strategy Summary: A 1-page summary of the brand positioning territory, emotional benefits and brand personality attributes to guide the development of the brand story, messaging, visual identity and website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have yet to launch our new brand identity (waiting to launch a new website that will launch our new voice). I am very confident though we will see higher and longer engagement rates as well as increase our patient information capture.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were incredibly flexible with us in terms of deadlines and meeting us where we were at. They were timely, responsive, and approached this whole process with a sense of genuine compassion.

What was your primary form of communication with Limbic Brand Evolution?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think Kevin was a very unique thinker, and his approach to developing and cultivating  an emotional response to brands and their marketing was a massive value add. He was very thorough in his approach.

Are there any areas for improvement or something Limbic Brand Evolution could have done differently?

No.  

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of a real estate company.

Describe what your company does in a single sentence.

I am the Enterprise Chief Marketing Officer at a real estate company. We are a global leader in residential real estate with a portfolio of brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Limbic Brand Evolution to accomplish?

We brought on Limbic Brand Evolution to: 

• provide strategic guidance for the evolution of our brand portfolio strategy and customer experience
• help us gather new customer insights using behavioral science research
• to enhance our performance marketing activities

SOLUTION

How did you find Limbic Brand Evolution?

Referral

Why did you select Limbic Brand Evolution over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Limbic Brand Evolution were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Limbic’s scope of work and deliverables includes: 

• Ongoing ad hoc strategic guidance to the Enterprise Marketing Team
• Uncovering new consumer insights about real estate buyers and sellers, including the sourcing of and stewardship over a behavioral science research company
• Envisioning new possibilities for the real estate customer journey, including product/service innovation/ideation to improve the customer experience
• Developing brand, portfolio, customer experience strategies, and go-to-market roadmaps for new initiatives
• Developing strategies and plans for improving performance
• Marketing, including working with a 3rd party to develop new marketing attribution infrastructure

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Limbic progressively completes deliverables to advance our work in all areas described above. Since working with Limbic, we’ve become steeped in new consumer insights, we’ve envisioned and developed new brand, product/service, and customer experience initiatives, and we’ve created a new performance marketing infrastructure.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kevin and Ruth are incredibly responsive and accommodating. They proactively managed and guided our many simultaneous initiatives and priorities.

What was your primary form of communication with Limbic Brand Evolution?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive part of working with Limbic is how they bring such deep expertise to uncover customer insights using behavioral science research techniques and how they then use those insights to envision new brand and customer experience possibilities.

Are there any areas for improvement or something Limbic Brand Evolution could have done differently?

I have no areas for improvement. Working with Ruth and Kevin is a wonderful experience.

BACKGROUND

Please describe your company and position.

I am the Executive Director of Rise

Describe what your company does in a single sentence.

Rise is a center of social support in central New Jersey, focusing on Hightstown and East Windsor; We help families and individuals overcome obstacles and achieve their full potential by providing them with services and facilitating community partnerships.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Limbic Brand Evolution to accomplish?

• Brand development and outreach

SOLUTION

How did you find Limbic Brand Evolution?

Referral

Why did you select Limbic Brand Evolution over others?

• Great culture fit
• Referred to me
• Company values aligned

What was the size of Limbic Brand Evolution’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Overall, Kevin's contribution to brand development and outreach has been critical in helping Rise stand out and establish itself as a positive force in our community. His creativity, strategic thinking, and commitment to Rise's mission and values are instrumental to us in achieving our goals. Specifically, Kevin guides our brand strategy, brand messaging and oversees brand identity and design.

He has guided development of our new website, working closely with the web design team to ensure that its design and content were consistent with Rise's mission and values. He helped develop a clear and concise messaging strategy that highlighted our unique features and benefits, and he ensured that the website is user-friendly and engaging.

Kevin leveraged his skills to create holiday marketing materials that were both unique and positive. He developed creative concepts for the campaign that was based on Rise's core values and used engaging visuals and messaging to communicate the campaign's message. Kevin was responsible for developing a local community outreach program that engaged our stakeholders and promoted our mission and values. He helped to develop strategies for building and maintaining positive relationships with the community.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Kevin's creative work and expertise in branding and strategic planning were instrumental in his appointment as the Rise Chair of the Strategic Planning & Brand Development Committee. As Chair, he is responsible for leading the committee in developing a strategic plan that aligns with Rise’s mission and values, helps us expand our impact, and ensures that the heart of our organization remains true.

Kevin developed a clear and concise vision for Rise that aligned with our mission and values. He articulated our goals, objectives, and the strategies needed to achieve this vision, and identified the key performance indicators that would be used to measure success.

What was your primary form of communication with Limbic Brand Evolution?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have a focused and fun management style demonstrating their love of their craft. Kevin ensures brand consistency across all communications and develops brand guidelines to help us stay true to our mission and values, setting the organization on a path for sustained success and positive impact.

What did you find most impressive or unique about this company?

Kevin ensures brand consistency across all communications and develops brand guidelines to help us stay true to our mission and values, setting the organization on a path for sustained success and positive impact.

Are there any areas for improvement or something Limbic Brand Evolution could have done differently?

We could not be more thankful for the generous amounts of time and expertise that Kevin and Limbic Brand Evolution offer to Rise. There is nothing we would ask him to do differently.

BACKGROUND

Please describe your company and your position there.

I am the Founder & CEO of the largest corporate DJ booking company in the country. We service the retail, hospitality, brand/agency, sports/leisure and other verticals by leveraging our network of 7,500+ highly screened DJs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limbic Brand Evolution, and what were your goals?

We hired Limbic Brand Evolution to help us rebrand our Scratch Events division. The way we looked at, spoke about and sold against this business unit was outdated and we knew we needed to catch up. Specifically, we needed new language to utilize across everything (the what) and the rationale to support it (the why).

SOLUTION

How did you select this vendor?

My CFO and COO recommended we use Limbic after an extensive online search, including reference checks, review parsing and direct interviewing.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of work deliverable for Limbic was to evolve the brand positioning of the Scratch Event DJ’s brand and arrive at a new brand idea. Kevin suggested that we better understand the primary benefits that our clients get from working with us by conducting team and client interviews, and then use that insight to inform the work.

He then helped us align on emotional benefits that our clients care about, a brand positioning statement, brand personality attributes, an overarching and persona-specific messaging hierarchy, and a new tagline.

How many people from the vendor's team worked with you, and what were their positions?

We were fortunate enough to work directly with Kevin Perlmutter, the Chief Strategist and Founder of Limbic.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Kevin 100% reshaped how we speak about our company to ourselves and our clients. He was so thorough and thoughtful that each conversation we had was informed, productive and fluid. The result was a comprehensive brand strategy territory and messaging hierarchy document that is now our bible/blueprint moving forward.

He helped us understand why people should and do care about our brand and how we can bring our brand to life. The result is completely new language and thought processes about our brand that we will be applying across all aspects of our business.

Describe their project management style, including communication tools and timeliness.

Kevin was a stickler for scheduling and schedules, but not in an any annoying or bothersome way. He ran a tight ship which was to the benefit of the project, keeping us all on time and not allowing us to lose any project or intellectual momentum. Kevin was also a great listener. He listened to our clients, us and our DJ talent before he rendered any of his insights.

When he did provide his thoughts, he was open minded enough to allow them to change based on our collective feedback and conversations. He had no pride of ownership, caring more about landing in the absolute best place possible (instead of his place).

What did you find most impressive or unique about this company?

I found the depths of Kevin's insights, his thoughtfulness in preparing and presenting those insights, and his ability to be fluid when discussing them incredibly impressive.

On top of that, Kevin is just a genuine and kind person. Limbic Brand Evolution was really easy to get along with and great to work with.

Are there any areas for improvement or something they could have done differently?

It's cliché, but there's nothing I can recommend for improvement at this time. Myself and my senior management were thoroughly and completely impressed and satisfied with Limbic's work.

BACKGROUND

Please describe your company and your position there.

I am the CEO of ServiceByte. ServiceByte provides Managed IT Support services to American businesses. We keep American businesses secure from outside threats.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limbic Brand Evolution, and what were your goals?

We worked with Limbic Brand Evolution to re-brand our business. We turned 10 years old in 2020 and wanted to have a new approach with clients as our business had grown and evolved.

SOLUTION

How did you select this vendor?

After speaking with Kevin and understanding that the buying process is more than just information, but also emotional connections, we were impressed. We wanted to do more.

Describe the scope of their work in detail, including any steps and the final deliverables.

Kevin’s work also included copywriting, combined with the incredible work from the designer he partnered with who evolved our logo, designed our new website, and provided us a visual identity for all our marketing needs. Our new sales presentation and website delivers a unique experience that wows prospects. The website tells our unique story in a fun and engaging way.

How many people from the vendor's team worked with you, and what were their positions?

Kevin and his designer, Krista, worked with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks their highly specialized work, we now know how our clients feel about us, and why they buy from us. I was impressed with the Limbic approach to understanding emotions behind buying decisions, and how it's helping us attract customers with our evolved website and marketing materials.

Describe their project management style, including communication tools and timeliness.

Kevin is at the center of the project. He explains what we're going to do, goes over timelines very clearly, and helps with regular check-ins to ensure we're all on track. While Kevin and his team were on time, I was frequently behind, and Kevin and his team were very flexible and understanding.

What did you find most impressive or unique about this company?

The website tells our unique story in a fun and engaging way. It also helps our prospects understand whether we're the right fit for them, which greatly helps us focus on and convert the right clients. I'm so glad we chose to work with Kevin and Limbic Brand Evolution.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the Director of Business Development and member of the senior management team at a mobile app & development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limbic Brand Evolution, and what were your goals?

Our firm's capabilities and overall team was growing and we needed a more differentiated and needs based approach to how we categorized and described our go-to-market offering. The goal was to go from organizing and describing what we offer as a set of skills or disciplines to one that is steeped in emotional client benefits. This re-positioning should be something employees can rally behind and lead to more inquiries and converting of prospects to clients.

SOLUTION

How did you select this vendor?

Limbic came referred to us. Limbic has experience working at and for big brand consultancies. This was attractive as we were looking to position our brand as more consultancy than agency. We knew that this past experience would inform the work and how we organized the offering. Limbic also went above and beyond to customize the proposal and SOW.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, they interviewed a cross-section of Heady employees and senior leadership to understand the nature of our work and downloaded/reviewed all of our marketing materials, thought leadership, brand guidelines. They then identified gaps and missed opportunities based on how we described what we offer and what they heard from Heady employees.

Final deliverables was a recommendation (which we approved of) on how to re-organize the offering + messaging and a roadmap to create small ways prospective clients can get started with us. We later created an internal facing document to introduce the new approach to our employees.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with Kevin, Limbic's Founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The work we did with Limbic has been a game changer in how we talk about what we offer. It has created clarity and is starting to streamline workflows. The new approach to getting started small with clients has resulted in a number of new engagements.

Describe their project management style, including communication tools and timeliness.

Limbic is very detailed oriented. They understood that we all have day jobs and worked around that so our employees and those involved in this project were not overburdened. Project management worked well and everything was delivered on time and they were very open to using Slack to communicate.

What did you find most impressive or unique about this company?

Their ability to synthesize the information and distill it down in a way that resonated with our needs was impressive. You get big brand thinking at great value.

Are there any areas for improvement or something they could have done differently?

I really couldn't think of anything at this time. We really got what we paid for with Limbic.

BACKGROUND

Please describe your company and your position there.

I am the VP and Chief Marketing Officer at the AT&T Performing Arts Center, the premier venue and presenting organizations in the nation. ATTPAC is a non-profit designed, in collaboration with the City of Dallas, to provide a public gathering place that strengthens community and fosters creativity through the presentation of performing arts; Championing discovery, creativity and education.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limbic Brand Evolution, and what were your goals?

The 10 year young organization was in need of a brand proposition that more accurately represented the organization, to more effectively attract and welcome new and existing audiences in North Texas. We tasked Limbic in helping us appeal to a broader audience as well as get recognition for what we were already doing in the community.

We were in need of a refreshed visual identity and revised offering architecture to aid in sponsorship and programming - as we diversified our programming recently.

SOLUTION

How did you select this vendor?

I had collaborated with Kevin at Limbic on numerous projects throughout the years, during my tenure at AT&T, Inc. as AVP Brand and Marketing. He headed up the agency relationship with AT&T while at Interbrand and I also worked with him at Man Made Music. I am confident in his strength in strategy, research, brand identity and proposition work.

We had another agency that had created a proposal for the ATTPAC prior to my joining the organization and it fell short of what we needed.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, Kevin interviewed key members of our leadership team, donors and board members, and customers to understand brand perception as well as opportunity areas. Once Limbic had a firm understanding of our values and ambition for the Brand over the next 10 years, they created a strategy presentation solidifying perceptions, opportunities and creative territories for the Brand.

Limbic presented a new tagline, logo, brand identity system- including offering architecture and sponsorship. Once a tagline and system was selected, Limbic created a guideline for tone and identity as well as website recommendations. Another scope of work was initiated with our Corporate Sponsorship group to create a new pitch deck.

How many people from the vendor's team worked with you, and what were their positions?

The CEO and I worked directly with Kevin, and my team of designers and I worked with both Kevin and a designer brought in for the brand identity across web, advertising, and institutional needs. Kevin also collaborated with a verbal identity specialist who supported development of the new tagline.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Limbic successfully captured our ambition for the brand as well as the role within the community and in patron's lives. We successfully rebranded our assets on campus and in marketing and advertising on a rolling basis through 2Q2020. Feedback from our customers has been positive, the brand tagline feels more like an invitation and more "about them" and less "about us" which was our intent.

The new identity system provided clarity and consistency across all of our offerings. In BW, Dance, Music, Theater and Education- which had the most immediate impact, clarifying who the presentation of Live arts was coming from. Prior to this switch, there was confusion with our local competitor in the market as identities were too close.

Describe their project management style, including communication tools and timeliness.

Kevin and I met weekly in the beginning and more frequently as we build workshops and interviews with the leadership team and customers. He provided updates in a timely manner and welcomed dialogue and debate to get to the right place which was key for our organization.

The CEO and I were pleased with his ability to take many disparate perspectives, our ambition for the Brand moving forward while not leaving behind any positive attribution built to date. The product was cohesive strategy that delivered on our collective goals and ambitions and the presentation aided our discussion with the Executive Committee and Board of Trustees, who unanimously agreed and supported our evolution.

What did you find most impressive or unique about this company?

I would say their creativity, commitment to the success of the initiative, and ability to build consensus internally were most impressive. Their ability to take perspectives and ideas and create a strategy was a gift. He also really spent the time immersing himself in our industry, market, and brand.

Understanding where we had been, our business and brand challenges, changing competitive landscape really helped pin point where our value proposition could live in the future. He clarified our ambitions, and added new brand dimensions that led to deeper customer connections. Delivering a differentiated value proposition that was, importantly, also true in the past, today and tomorrow.

Are there any areas for improvement or something they could have done differently?

I can honestly say the project went very smoothly and I don't have recommendations for improvement on the process or the end product.

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing Officer of a technology company that creates platforms that allow experts to be connected with consumers through voice, chat/text and video. Our main brands that we run on this platform are Psychic Services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limbic Brand Evolution, and what were your goals?

We had launched a spanish pschyic services and we hired Limbic to help us position the new brand as well as ensure that it was relatable to the market that we were targeting. Spanish speaking americans, latinos and hispancis.

SOLUTION

How did you select this vendor?

We interviewed a couple of agencies that could help us with this work and positioning who had experience with the target market.

Describe the scope of their work in detail, including any steps and the final deliverables.

the work was for LImbic to To increase demand & desire for the Tu Psíquico brand, by better understanding how to create stronger connections with the Hispanic community and setting the strategic platform for brand activation.

The project was in three parts

1. Insights and discovery a robust understanding of the Hispanic culture, key consumer insights and market opportunity.
2. Limbic Sparks Strategy - a unique and desirable brand strategy platform to inform communications and experience design. and
3. Brand Activation Recommendations - a set of recommended brand evolution priorities to increasing desire, engagement and loyalty.

How many people from the vendor's team worked with you, and what were their positions?

two people Kevin the owner and founder and another woman who Kevin brought in who has a background in Hispanic brand development and spoke the language and understood the culture.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We walked away with an actionable list of initiatives to change the brand and how we position it in the market.

Describe their project management style, including communication tools and timeliness.

Communication was open and we always knew where things were and the progress in the project.

What did you find most impressive or unique about this company?

Kevin He has boundless enthusiasm for brand strategy and his experience and thinking related to brand evolution over the years has certainly grown. Working with Kevin recently helped our organization uncover the gaps that we were unable to discover.

Having a fresh perspective regarding how consumers view our brand and their emotions surrounding it allowed us to develop a much crisper set of communications to not only retain and engage our current consumers but to also draw new ones in. Kevin was a rare brand marketer who was not only focused on strategy and communication but also on our ROI.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and position.

I am the International Business Development Manager of Zhengzhou Zhongyuan Defense Materials Co.,Ltd

Describe what your company does in a single sentence.

Zhengzhou Zhongyuan Defense Materials specialize manufacture UHMWPE films that can be used in the defense industry, high performances ropes and nets

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Limbic Brand Evolution to accomplish?

• Make our brand to stand out
• Have a specific and decisive brand tone or image

SOLUTION

How did you find Limbic Brand Evolution?

Online Search

Why did you select Limbic Brand Evolution over others?

Company values aligned

How many teammates from Limbic Brand Evolution were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Limbic brand evolution helps us analyze brand positioning, conduct market analysis, create written content about products, and build brand image. Sundless is a UHMWPE film material brand that was just launched about two years for the international market. We had worked with Kevin with brand image, brand strategy, brand tagline, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Kevin helped us to have a clear brand image and tone by digging into our business and analyzing our positioning. We worked great on the written content for the website and tagline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The whole process is smooth and most of the jobs are done on time. Kevin is a great guy—patient, professional, and dedicated. We had everything proceed on time even though we were a thousand miles away.

What was your primary form of communication with Limbic Brand Evolution?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Kevin is a full package of all the skills, so he is the real asset of this company.

Are there any areas for improvement or something Limbic Brand Evolution could have done differently?

Everything is good