Contact Lilly Belle Paperie
Get a real-time quoteLexington Web Design & Branding for Small Business
Lilly Belle Paperie is a women-owned web design and branding studio based in Lexington, Kentucky, creating custom Shopify and Squarespace websites, logos, and brand identities for small businesses, handmade makers, and service providers across the U.S.
I’m McKenna, the designer behind the studio. I opened my first Etsy shop at 13, earned my Digital Media & Design degree from the University of Kentucky, and have spent more than eight years designing websites. Having grown my own small business from the ground up, I understand what it takes to build a brand customers trust, and I love helping fellow business owners do the same.
What I offer:
- Custom website design on Shopify and Squarespace, built from scratch and never from a template
- Branding and logo design, including logo suites, color palettes, font pairings, and brand guides
- Branding + web design packages that carry one cohesive identity from your logo to your website
- Website refreshes for existing Shopify and Squarespace sites
- Website maintenance plans, one-on-one Shopify training, and creative mentor calls
- Custom business cards, thank-you cards, stickers, and stationery
Every website includes SEO setup for Google and AI search tools, mobile responsiveness, and ADA accessibility features, so your site looks beautiful, gets found, and works for every visitor.
Clients work directly with me from the first consult through launch, with no account managers or handoffs. Each project starts with a free 30-minute consultation and a custom proposal, followed by a homepage preview, revisions throughout the build, and a one-hour training before launch so you can confidently manage your own site. After launch, I’m still here for updates, support, and printed materials whenever you need them.
Whether you’re an established business that has outgrown its original brand or a maker ready to sell online, I’ll help you create a website and brand that look as polished as the work you do.
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Min project size
$1,000+
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Hourly rate
$50 - $99 / hr
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Employees
Freelancer
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Year founded
Founded 2018
Service Lines
- Web Design
- 45%
- Logo
- 20%
- Print Design
- 10%
No Focus Areas have been added yet…
Industries
- eCommerce
- 30%
- Business services
- 25%
- Advertising & marketing
- 15%
- Arts, entertainment & music
- 15%
- Retail
- 15%
Clients
- Small Business (<$10M)
- 100%
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Our Story
Lilly Belle Paperie is a Lexington, Kentucky web design and branding studio for small businesses, handmade makers, and self-employed entrepreneurs. What began as an Etsy shop I opened at 13 has grown into a studio with 8+ years of experience building custom Shopify and Squarespace websites and brand identities. I believe your brand should reflect who you are as much as the customers you want to reach, so every project focuses on the why behind your business, not just the what.
Meet the Team
McKenna M.Owner & Lead Designer
McKenna founded Lilly Belle Paperie and holds a bachelor's in Digital Media & Design from the University of Kentucky. With 8+ years of design experience, she builds Shopify and Squarespace websites and brands made to grow with her clients.
What Sets Us Apart
Everything Built In, Not Added On
Every website includes SEO, GEO, and AEO optimization, mobile responsiveness, and ADA accessibility from day one, so your site is easy to find, easy to use, and ready to be recommended by search engines and AI platforms.A Personal, Guided Process
You work directly with me from start to launch: a free 30-minute consult, a custom proposal within 24-48 hours, a homepage preview before the full build, and a 1-hour platform training so you can confidently manage your own site.Shopify Partner & Squarespace Gold Circle
As a Shopify Partner and Squarespace Gold Circle Member, I match each business to the right platform: Squarespace for service-based businesses and Shopify for e-commerce. Pair it with branding for a cohesive look from logo to launch.
Contact Lilly Belle Paperie
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