Lilly Belle Paperie

Lilly Belle Paperie is a women-owned web design and branding studio based in Lexington, Kentucky, creating custom Shopify and Squarespace websites, logos, and brand identities for small businesses, handmade makers, and service providers across the U.S.

I’m McKenna, the designer behind the studio. I opened my first Etsy shop at 13, earned my Digital Media & Design degree from the University of Kentucky, and have spent more than eight years designing websites. Having grown my own small business from the ground up, I understand what it takes to build a brand customers trust, and I love helping fellow business owners do the same.

What I offer:

• Custom website design on Shopify and Squarespace, built from scratch and never from a template
• Branding and logo design, including logo suites, color palettes, font pairings, and brand guides
• Branding + web design packages that carry one cohesive identity from your logo to your website
• Website refreshes for existing Shopify and Squarespace sites
• Website maintenance plans, one-on-one Shopify training, and creative mentor calls
• Custom business cards, thank-you cards, stickers, and stationery

Every website includes SEO setup for Google and AI search tools, mobile responsiveness, and ADA accessibility features, so your site looks beautiful, gets found, and works for every visitor.

Clients work directly with me from the first consult through launch, with no account managers or handoffs. Each project starts with a free 30-minute consultation and a custom proposal, followed by a homepage preview, revisions throughout the build, and a one-hour training before launch so you can confidently manage your own site. After launch, I’m still here for updates, support, and printed materials whenever you need them.

Whether you’re an established business that has outgrown its original brand or a maker ready to sell online, I’ll help you create a website and brand that look as polished as the work you do.