Contact Lab7 – advanced communications
Get a real-time quoteMore inquiries: Lead Gen, SEO & GEO, Performance
Lab7 - Shaping Brands helps SMEs get more qualified inquiries. We analyse where your real potential lies and build the system that turns it into leads - SEO & GEO, performance marketing and a website optimized for conversion, combined the way your business needs it. Owner-led and based in Kirchdorf an der Krems, Upper Austria (registered as Lab7 - advanced communications e.U.).
Lead generation: funnel strategy, landing pages, conversion tracking and a clear path from the first click to the inquiry.
SEO & GEO: local SEO, technical SEO and content, so Google finds you and ChatGPT, Claude and Perplexity can know and name your business.
Performance marketing: Google Ads and Meta Ads with clean conversion tracking and a plain-language monthly report.
Website & brand: custom-built websites optimized for conversion, with interfaces to your industry software, on a clear brand foundation.
For SMEs in Upper Austria and the DACH region that are done improvising. Behind Lab7 are founder Dietmar Straubinger, with 20+ years of marketing experience and 200+ projects, and a small, hand-picked team. With GetCited by Lab7 we built our own WordPress plugin for AI readability.
Personal support with meetings in Kirchdorf, Linz, Wels, Steyr and Gmunden, remote across the DACH region. The first call including a short audit is free.
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Min project size
$10,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Locations
Kirchdorf an der Krems, Austria
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Year founded
Founded 2017
1 Locations
- Kirchdorf an der Krems , Austria
Service Lines
- Performance Marketing
- 20%
- Branding
- 10%
Select Focus Area
- Branding Focus
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- Brand strategy
- 40%
- Brand messaging
- 10%
- Product branding
- 10%
- Platform SEO Focus
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- WordPress SEO
- 90%
- Shopify SEO
- 10%
- SEO Focus
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- Local search
- 25%
- Technical SEO
- 15%
Industries
- Manufacturing
- 40%
- Hospitality & leisure
- 30%
- Real estate
- 30%
Clients
- Midmarket ($10M - $1B)
- 70%
- Small Business (<$10M)
- 30%
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Our Story
Lab7 was founded in 2017 and works from Kirchdorf an der Krems, Upper Austria. Founder Dietmar Straubinger spent 20+ years in marketing, 10 of them as CMO, before building Lab7. Today he and a small, hand-picked team bring strategy, design and performance to one table - for SMEs that are done improvising. Our working principle: listen, think, shape, repeat.
Meet the Team
Dietmar StraubingerFounder & Owner, Strategy
20+ years in marketing, 10 of them as CMO, and 200+ projects. Founded Lab7 in 2017 and leads brand, SEO & GEO and performance strategy. Built GetCited by Lab7, our WordPress plugin for AI readability.
What Sets Us Apart
Built around the inquiry
We start where your real potential lies, then combine SEO & GEO, ads and the website as your case requires. Every step is measured by one thing: qualified inquiries.Our own GEO plugin: GetCited by Lab7
Our WordPress plugin builds the Schema.org graph, manages access for AI crawlers and creates the llms.txt - so search engines and AI assistants can read your business clearly.Interfaces to your industry software
We connect websites to the systems you already use - Justimmo, RATIO, TouPac, Tourdata, Autoscout and more - so offers, prices and dates stay live in one place.Locations (1)
Contact Lab7 – advanced communications
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