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Get a custom proposalBranding that turns companies into market leaders
Kuznets Brandov is a brand strategy and identity agency based in Russia (St. Petersburg & Moscow). We help B2B and B2C companies find and clearly articulate what makes them different — then build positioning, visual identity, and communication from that foundation.
Our core methodology is Brand DNA: a structured discovery process that uncovers the real principles behind how a company operates and competes. Not the values written in pitch decks — the ones that actually drive decisions, hiring, and pricing.
We work with regional and national businesses across automotive, healthcare, retail, professional services, and manufacturing. Clients typically come to us when they're stuck competing on price, entering a new market, or growing out of a positioning that no longer fits.
Our process combines qualitative research (deep interviews with founders, teams, and long-term clients), strategic positioning, and brand identity design — in that order. Strategy comes first. Visual identity is the result, not the starting point.
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Min project size
$1,000+
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Hourly rate
$50 - $99 / hr
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Employees
10 - 49
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Year founded
Founded 2009
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Our Story
Most branding agencies deliver visuals. We build something harder to copy. Since 2009, Kuznets Agency has helped B2B companies across automotive, manufacturing, retail, and real estate develop brands with a clear commercial logic — what we call Brand DNA. It's the set of characteristics a company owns in the minds of its customers that no competitor can replicate, no matter how much they spend on design. Our founder Alexey Kuznetsov started the agency after seeing the same pattern repeat:
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