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Krister Ross

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AI SEO / SEO / AEO / GEO / Growth marketing

Krister Ross is a senior expert in AI Search Optimization, SEO, growth marketing, and analytics with 15+ years of experience. He works directly with founders, executives, and marketing leadership teams to deliver measurable growth through AI-driven search visibility, technical SEO, conversion optimization, and advanced web analytics.

  • Min project size
    Undisclosed
  • Hourly rate
    $50 - $99 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2019

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    Our Story

    Krister Ross is a founder-led consultancy. All strategic and technical work is carried out directly by Krister, ensuring a consistent, senior-level approach across every engagement.

    With more than 15 years of experience, Krister has held roles such as Head of SEO, Head of Analytics, Head of Web Analytics, Agency Director, and Partner within leading agencies and companies. 

    This background provides both leadership perspective and deep hands-on expertise. Depending on project scope, Krister may c

    What Sets Us Apart

    Founder-led, senior-only delivery

    All strategy and execution are handled directly by the founder. No junior teams, no handoffs, no dilution of responsibility.

    AI-first search expertise

    Built for AI-driven search environments, including AI-generated answers, citations, and entity-based visibility, not just traditional SEO rankings.

    Business and data driven

    Decisions are grounded in analytics, clear hypotheses, and real business impact, not opinions or trends.

    Quick Facts

    6 years in business

    Tools and Technology

    Slack
    Microsoft Teams
    Google Meet
    Google Drive
    OneDrive
    Google Sheets
    Google Slides
    Microsoft Word
    Microsoft Excel
    Google Docs
    Power BI
    HubSpot

    Commonly Asked Questions

    My work is built for AI-driven search environments, not just traditional rankings and traffic. I focus on how brands are understood, cited, and surfaced in AI-generated answers, combining technical SEO, entity structure, and analytics with clear business objectives. This goes beyond standard SEO playbooks.

    Clients work directly with the person doing the analysis, strategy, and execution. There are no handoffs, no junior layers, and no loss of context. This ensures faster decisions, higher quality work, and clear accountability from start to finish.

    Having worked as Head of SEO, Head of Analytics, Head of Web Analytics, Agency Director, and Partner, I understand both leadership expectations and operational realities. This allows me to align optimization work with real business constraints, decision-making processes, and measurable outcomes.

    AI search is approached as a separate discipline, not an add-on to SEO. I analyze how content is interpreted by AI models, how citations are formed, and how visibility develops across platforms like Google AI Overviews, ChatGPT, and Perplexity. Measurement and experimentation are core parts of the process.

    The focus is on building durable visibility through structure, data, and understanding of search behavior, not tactics that depend on loopholes or short-lived trends. Success is measured by sustained visibility, quality demand, and impact on business performance.

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