AI SEO / SEO / AEO / GEO / Growth marketing
Krister Ross is a senior expert in AI Search Optimization, SEO, growth marketing, and analytics with 15+ years of experience. He works directly with founders, executives, and marketing leadership teams to deliver measurable growth through AI-driven search visibility, technical SEO, conversion optimization, and advanced web analytics.
He has held leading roles such as Head of SEO, Head of Analytics, Head of Web Analytics, Agency Director, and Partner in well-established agencies and companies in Norway. This background provides a strong understanding of both strategic decision-making and hands-on execution.
Krister is also the founder of CitationLab.ai, a platform focused on AI search visibility and citation analysis, and MarketingManager, a growth and analytics platform built to support data-driven marketing decisions. His work combines technical depth with clear business logic and measurable outcomes.
He deliberately works with a limited number of clients to ensure close collaboration and a comprehensive approach covering strategy, content, technical implementation, and measurement. The focus is to create visibility where it actually matters and turn that visibility into real growth and profitability.
Core expertise:
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AI Search Optimization (AI SEO, AEO, GEO, LLM optimization)
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Technical SEO, site architecture, and migrations
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Organic growth and conversion strategy
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Analytics, measurement frameworks, and decision support
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Min project size
Undisclosed
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Hourly rate
$50 - $99 / hr
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Employees
Freelancer
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Year founded
Founded 2019
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Our Story
Krister Ross is a founder-led consultancy. All strategic and technical work is carried out directly by Krister, ensuring a consistent, senior-level approach across every engagement.
With more than 15 years of experience, Krister has held roles such as Head of SEO, Head of Analytics, Head of Web Analytics, Agency Director, and Partner within leading agencies and companies.
This background provides both leadership perspective and deep hands-on expertise. Depending on project scope, Krister may c
What Sets Us Apart
Founder-led, senior-only delivery
All strategy and execution are handled directly by the founder. No junior teams, no handoffs, no dilution of responsibility.AI-first search expertise
Built for AI-driven search environments, including AI-generated answers, citations, and entity-based visibility, not just traditional SEO rankings.Business and data driven
Decisions are grounded in analytics, clear hypotheses, and real business impact, not opinions or trends.
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