Kofax

BACKGROUND

Please describe your company and position.

I am the Sales Manager of Equinox Dynamics

Describe what your company does in a single sentence.

We do SEO, everything related to ogranic traffic

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kofax to accomplish?

We hired Kofax Agency to improve paid traffic performance, fix conversion tracking issues, and build a structured, data-driven growth strategy.

SOLUTION

How did you find Kofax?

• Online Search
• Clutch Site
• Other

Why did you select Kofax over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Kofax were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The collaboration focused on auditing and restructuring Google Ads accounts, implementing accurate GA4 and GTM tracking, improving conversion measurement, and optimizing campaigns based on performance data. Key deliverables included actionable recommendations, clear reporting, and ongoing optimization prioritized by business impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After implementation, we achieved cleaner analytics data, improved conversion tracking accuracy, more stable campaign performance, and better visibility into ROI and lead quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was well-organized with clear timelines and expectations. Deliverables were provided on time, and questions were addressed quickly whenever clarification or adjustments were needed.

What was your primary form of communication with Kofax?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to translate complex Google Ads and analytics data into clear business insights and practical actions that directly impacted performance.

Are there any areas for improvement or something Kofax could have done differently?

During deeper review stages, more frequent progress check-ins could have added visibility, but this was a minor point and did not affect the overall outcome.