Knife & Luck

BACKGROUND

Please describe your company and your position there.

I am the Executive Director of Project Chimps, a sanctuary for former research chimpanzees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Knife & Luck?

We were looking for a new way to introduce our mission to the Atlanta audience base and discussed several ways of achieving this.

What were your goals for this project?

We wanted to increase visibility and awareness.

SOLUTION

How did you select this vendor?

Roy Torres was already familiar with the mission of Project Chimps and therefore had a headstart on leading this project.

Describe the scope of their work in detail.

The team created 4 posters showing the sanctuary's mission in fun and artistic ways that was a "pop art" style to grab the viewers attention and hopefully entice them to read further to learn about the chimps at the sanctuary.

What was the team composition?

A small group of team members worked on this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I do not know that we were able to capture the response in a manner that will let me answer this question.

How effective was the workflow between your team and theirs?

The communication between our team and theirs was fantastic.

What did you find most impressive about this company?

Their outside-the-box thinking really sets them apart!

Are there any areas for improvement?

No.