KJ Strategy Group

KJ Strategy Group helps law firms turn marketing investment into qualified consultations and signed clients.

We serve as an outsourced client acquisition team for boutique and growing law firms, bringing marketing strategy, lead generation, intake technology, and measurement together. We work with firm owners, operations managers, and internal teams to identify where opportunities are being lost and build a clearer path from initial inquiry to engagement.

Our services include:

• Strategy & Advisory: Client acquisition audits, marketing plans, budget guidance, and senior-level marketing leadership.

• Lead Generation: Paid search, social advertising, SEO, and AI search visibility to help firms attract prospective clients who fit their services.

• Intake Technology: CRM implementation, integrations, and follow-up automation using platforms such as Clio Grow, Lawmatics, Lead Docket, HubSpot, and Salesforce.

• Measurement & Attribution: Call tracking, conversion tracking, and reporting that connect marketing activity to qualified inquiries, signed clients, and revenue.

Our approach connects your marketing channels with your intake process so they work together as one client acquisition system. We help your firm understand what is working, where potential clients are dropping off, and what to improve next.

Based in Montreal, we work with law firms across the United States and Canada, with a particular focus on family law and firms serving multiple practice areas.

We bring qualified opportunities to your door. Your team secures the engagement.