Kitcaster

BACKGROUND

Introduce your business and what you do there.

I’m the director of outreach at Quote.com, a lead generation site for insurance providers. Consumers go to our various sites and request quotes. Then, we send that lead to a provider, who compensates us.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kitcaster?

We hired them to help us with podcasting.

SOLUTION

What was the scope of their involvement?

Kitcaster found podcast placements for us. They would research podcasts that would e a good fit for our experts. They also had their podcast network. Then, the team reached out to the podcasts and sent them a media package about our experts with headshots, a write-up, and an advertising package. Essentially, they marketed our experts as podcast guests. 

Once they found a placement, they scheduled the recordings, made sure our experts were prepared and sent us all the relevant information. We paid them a fee, and they paid the podcasters. Once the podcast went live, they sent it to us. 

What is the team composition?

I worked with an executive who signed us on and gave me information. After that, we worked with a project manager. 

How did you come to work with Kitcaster?

Someone from the team reached out to our CEO via LinkedIn. He then reached out to me because Kitcaster seemed good, so I set up a call with them and hired them from there. 

How much have you invested with them?

We spent about $5,000.

What is the status of this engagement?

We worked with them from April–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They were able to get us on about eight podcasts. However, they underperformed because they’d told us it would be a minimum of 10 podcasts. Even though they have a good network of podcasts they work with, they weren’t able to fulfill the minimum because they found that there weren’t many podcasts available for our insurance and finance niche. 

Moreover, we wanted to ensure that the podcasts’ websites had a domain authority of at least 25 or 30. Many of the websites they tried to get us onto were mom-and-pop sites that were okay but not great, and I wasn’t willing to pay for those. Therefore, they ended the contract early because we weren’t a good fit for each other. The issue was that Kitcaster wasn’t very good at the type of podcasts we were looking for. They would probably be a good fit for other companies, but they weren’t good for us. 

How did Kitcaster perform from a project management standpoint?

Their communication was good, and they were very professional. Our first meeting was through a phone call, and then we communicated via email and shared information through a Google Sheets document. We had weekly contact with the project manager. Unfortunately, the team couldn’t meet the deadline; they were supposed to get us 10 podcasts in three months, and they didn’t achieve that.

What did you find most impressive about them?

Kitcaster is one of the best in having a good network of podcasts. They’re also very fancy regarding their website, professional package, and the media kit that they create. Overall, they’re great on the marketing and graphics side. 

Are there any areas they could improve?

They should have been more honest upfront. In our first call with the executive, it would have been nice to know they weren’t good for insurance websites. We only found out the problem existed once we started working with them. 

Do you have any advice for potential customers?

If you want link building, backlinks, and syndicated pickups, I would recommend making sure that Kitcaster works with your niche; that they have sites that work well for you with podcasts that relate to your topics.