Kirkby White Consulting

BACKGROUND

Please describe your company and position.

I am the Exec VP of a mattress company.

Describe what your company does in a single sentence.

Therapedic is a global licensing organization that drives marketing and advertising for our licensed manufacturers of mattresses and top-of-bed products, helping them reach both retailers and consumers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kirkby White Consulting to accomplish?

• Reach more end consumers with the goal of increasing DTC sales of a particular mattress.
• Implement a tracking set-up for all possible advertising platforms
• Launch campaigns, ttest, monitor and adjust to achieve success
• Utilize audiences & analytics data to improve ad targeting and remarketing

SOLUTION

How did you find Kirkby White Consulting?

Referral

Why did you select Kirkby White Consulting over others?

• Referred to me
• Knowledgeable and experienced

How many teammates from Kirkby White Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Shopify Optimization - Make targeted adjustments to the Shopify store to improve overall performance and conversion potential, while working within existing company-imposed limitations.
• Tracking & Analytics Setup - Implement comprehensive tracking across all applicable advertising platforms (Meta & Google). Ensure proper event tracking, attribution, and data flow to support accurate reporting and campaign optimization.
• Campaign Launch & Management - Develop, launch, and manage advertising campaigns across Meta & Google. Continuously test creative, audiences, and placements. Monitor performance closely and make ongoing adjustments to maximize results.
• Audience Development & Remarketing - Leverage audience insights, analytics data, and customer behavior to refine targeting. Build and optimize remarketing strategies to re-engage high-intent consumers.
• Goal: Drive Mattress Sales

All activities were designed to increase traffic and conversions for a specific mattress product on our company’s e-commerce site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While the financial return was not what we hoped for and knew ahead of time this risk existed, the deliverables themselves were completed to a high standard. The team member and work products were thorough and he was responsive, and consistently aligned with the project goals throughout the engagement. The effort and commitment to the project were evident. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were generally delivered in line with the agreed-upon work schedule, strong communication was maintained, and the project was executed in line with the intended scope and strategy.

What was your primary form of communication with Kirkby White Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were hands-on, knowledgeable, and realistic in their approach. Responsive and timely.  Whereas some agencies fall on with communication after the project begins, we never felt that was the case.  They were also respectful and understanding of the limitations we put in place. 

Are there any areas for improvement or something Kirkby White Consulting could have done differently?

No, we would highly recommend James of Kirkby White Consulting and use him again should another project arise.