Advertising Branding Marketing Strategy
Brand messaging
+1
Confidential
Nov. 2018 - May 2019

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were 100% client-focused, insight-driven, proactive, and curious about our business."

Apr 23, 2024

CMO, Picadeli

Magnus Johansson

Food & Beverage
Sweden
51-200 Employees
Online Review
Verified

Johan Sahlström | Freelance Brand Strategy crafted a new global communication platform for a food company. The goal was to align the client's new brand strategy with the platform.

Johan Sahlström | Freelance Brand Strategy's support boosted the client's brand awareness growth across all markets. The client-focused team took the time to understand the client's business and deliver on time. Above all, the team was knowledgeable, proactive, insight-driven, and efficient.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CMO of Picadeli

Describe what your company does in a single sentence.

We offer self-served salads from state-of-the-art intelligent salad bars across Europe and the US.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Johan Sahlström | Freelance Brand Strategy to accomplish?

Craft a new global communication platform

SOLUTION

How did you find Johan Sahlström | Freelance Brand Strategy?

Referral

Why did you select Johan Sahlström | Freelance Brand Strategy over others?

High ratings
great strategist with global business thinking

How many teammates from Johan Sahlström | Freelance Brand Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a new Communication platform (and Brand ID) aligning the new Brand strategy outlined from a massive consumer study (5000IP) conducted by LynxEye.
Key deliverables: Key message with rationales and examples, ranging from POS to BTL to ATL media executions. Dos and donts in various channels etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

global adoptation from our markets with impressive brand awareness growth across all markets and exceptional brand love from both clients and consumers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were 100% client-focused, insight-driven, proactive, and curious about our business. Meets every deadline.

What was your primary form of communication with Johan Sahlström | Freelance Brand Strategy?

In-Person Meeting
Virtual Meeting

What did you find most impressive or unique about this company?

Johan's smartness, way of challenging status quo and his ability to make things comprehendable and easy to adopt and execute. And evolve.

Are there any areas for improvement or something Johan Sahlström | Freelance Brand Strategy could have done differently?

NO!

RATINGS

5.0

Branding
Brand messaging
+2
Less than $10,000
Aug. 2021 - Jan. 2022

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We were impressed with the level of their creativity."

Apr 23, 2024

CEO, YOHRS

Christoffer Motéus

Business services
Gothenburg, Sweden
11-50 Employees
Online Review
Verified

Johan Sahlström | Freelance Brand Strategy was hired by a SaaS company to develop their brand strategy. The team also helped pick and establish the client's brand name and develop their messaging.

Johan Sahlström | Freelance Brand Strategy delivered high-quality work according to the client's requirements and expectations, resulting in a fruitful engagement. They communicated clearly through in-person and virtual meetings and showcased a high level of creative thinking throughout.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of YOHRS

Describe what your company does in a single sentence.

SaaS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Johan Sahlström | Freelance Brand Strategy to accomplish?

Set our brand strategy

SOLUTION

How did you find Johan Sahlström | Freelance Brand Strategy?

Referral

Why did you select Johan Sahlström | Freelance Brand Strategy over others?

Referred to me

How many teammates from Johan Sahlström | Freelance Brand Strategy were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Johan delivered one very important object, our name. He also helped us set a storytelling for our brand and strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received what we expected with high quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered everything on time with quality.

What was your primary form of communication with Johan Sahlström | Freelance Brand Strategy?

In-Person Meeting
Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with the level of their creativity.

Are there any areas for improvement or something Johan Sahlström | Freelance Brand Strategy could have done differently?

No.

RATINGS

5.0

Johan Sahlström | Freelance Brand Strategy

When you want the brains but not the agency

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