JoeCo

Welcome to JoeCo Business Coaching - a New and Holistic Approach to Business Coaching.

I’m the Joe@JoeCo - a business coach with a multi-dimensional and unique business life experience. 

I am also a seasoned marketer, successful entrepreneur, college instructor and professional musician with more than 20 years of business management experience here in Vancouver market. In 1994, I co-founded and operated Solly’s Bagelry, an ethnic bakery/deli which has become an “institution” here in Vancouver. I have started and run three businesses from scratch, served many customers in retail food service, made numerous key decisions around the executive board table, managed a major business expansion, operated a large commercial kitchen, launched new products internationally, coordinated major trade show promotions and performed live on a thousand stages. As a result, I have a 360° degree perspective on real life, in business. Coaching from this vantage point enables me to see the challenge or opportunity holistically and offer you insightful, practical and effective solutions.

In my coaching practice, I value and harness the “power of hindsight” for the benefit of my clients by providing proven, practical solutions often using high tech/low-cost business tools.  This approach helps to give you the confidence you need to make the right decisions; decisions that will have the greatest positive impact on your business. 

Fundamentally, I have gained a profound understanding that the “health of the business and business owner” are highly dependent on each other. That’s why my coaching practice takes a “holistic approach” to your whole “life in business”. That means helping you decide what’s both good for you and good for your business.