JNC Squared Digital

BACKGROUND

Please describe your company and position.

I am the COO of Responsible Training

Describe what your company does in a single sentence.

Responsible Training provides accredited compliance-oriented online courses for industries such as food safety and responsible alchohol service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire JNC Squared Digital to accomplish?

• The goal of our SEO engagement was to increase qualified organic traffic and conversions by improving content structure, search visibility, and user experience, positioning Responsible Training as a trusted authority in compliant workforce training.

SOLUTION

How did you find JNC Squared Digital?

Online Search

Why did you select JNC Squared Digital over others?

• High ratings
• Pricing fit our budget

How many teammates from JNC Squared Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project scope of work includes detailed analysis of Responsible Training's web site for SEO optimization, specific and measurable recommendations for page improvements, backlinking to improve SEO visibility, and content creation that supports the SEO efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Achieved page-one rankings across top state markets for Food Handler, Food Manager, and Alcohol Server training. Increased domain authority, expanded content footprint, and drove higher direct on-site conversions from organic traffic.

The quality of the work product was outstanding and the communication superb. A real and very effective effort was made to learn and understand our business and market, which translated to excellent results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was ooutstanding. Work product was delivered on time and with excellent communication. We have come to rely on the industry insights and effective SEO guidance given.

What was your primary form of communication with JNC Squared Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

In short, the thing that stands out most is the very high level of skill in the SEO field and calm competence that characterizes their work. They're by far the best vendor we deal with, and we can always count on them to do excellent work, on time, and with great communication.

Are there any areas for improvement or something JNC Squared Digital could have done differently?

No notes to be given. We recommended JNC Squared Digital without reservation.

BACKGROUND

Please describe your company and position.

I am the Director, Brand Strategy of 3rd Edge

Describe what your company does in a single sentence.

3rd Edge is a strategic design agency specializing in developing more effective communications for nonprofit organizations. Our work spans branding, digital and reports.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire JNC Squared Digital to accomplish?

Increase appointment calls and visits across CBWCHC’s Manhattan and Queens locations by expanding their digital footprint, improving local search visibility, and optimizing key service pages to drive more qualified patient inquiries and measurable conversion growth.

SOLUTION

How did you find JNC Squared Digital?

Online Search

Why did you select JNC Squared Digital over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from JNC Squared Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Jessica was a strong, execution-focused partner on our post-launch SEO program, helping us move from “site just launched” to a structured, measurable search-growth plan with clear deliverables and accountability.

Scope of work she supported

• SEO review + analysis (fixed-scope foundation): keyword research aligned to audience search behavior, keyword-to-page mapping (e.g., provider and location templates), and a full technical SEO audit covering Core Web Vitals, index coverage/indexability, backlink/competitor link profile review, and E-E-A-T signals with prioritized recommendations.
• Editorial engine: a 12-month content calendar built around full-funnel queries (informational, commercial investigation, and transactional intent), plus a publishing and promotion rhythm that connects content to traffic growth. Provided a content brief engine enabling our client to produce monthly blog article content. The brief engine and content tracker tools were essential in helping our client's team produce high quality content consistently.
• Ongoing monthly SEO program: continuous metadata optimization, internal linking guidance, content QA/optimization for new posts, image alt-text improvements, light technical checks, regular “almost-rankers” analysis, and regular strategy/reporting touchpoints.
• Measurement + reporting: a custom Looker Studio dashboard for real-time visibility, plus quarterly performance reporting tied to organic traffic, rankings, engagement, and conversions.
• Operational support for bilingual sites: a practical workflow to keep English SEO improvements aligned with translated pages via shared tracking documentation and optional support for mirrored updates.

Jessica brought a clear plan and prioritization (technical + content), not just a checklist.
Communication was structured and proactive, with monthly check-ins and transparent reporting.
The work emphasized sustainable SEO systems: keyword mapping, content briefs, internal linking, and dashboards that keep compounding over time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Drove +33.7% YoY new users, +40% sessions, and +27.9% engaged sessions from organic search. Launched a blog/content program from zero, increasing blog sessions by 40% and earning page-one rankings for high-intent medical keywords, leading to more appointment inquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jessica not only delivered on time and on budget but provided exceptional value by guiding our client on how to optimize their site's content for answer engines. In addition, she provided an SEO Transition Guide to enable our client to continue their SEO work after our formal engagement ended.

What was your primary form of communication with JNC Squared Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Jessica's knowledge and understanding of how to apply leading SEO principles to fulfill an organization's specific goals is without peer. She's warm, professional, and laser-focused on achieving measurable results. 

Are there any areas for improvement or something JNC Squared Digital could have done differently?

No, we're completely satisfied with her work.

BACKGROUND

Please describe your company and position.

I am the President, Founder of Complete Compliance Solutions LLC

Describe what your company does in a single sentence.

State drug and medical device licensing for pharmaceutical companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire JNC Squared Digital to accomplish?

• Increase website search ranking and visibilty

SOLUTION

How did you find JNC Squared Digital?

Online Search

Why did you select JNC Squared Digital over others?

• High ratings
• Company values aligned
• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

JNC Squared was hired to move company website to a higher Google rank and increase traffic to the site, leading to new clients for the business. JNC Squared successfully provided the following SEO strategy deliverables: 

1. Conducted thorough manual walk through of current website and provided detailed recommendations to improve site health and rankings. 
2. Identified a conversion keywords list targeted through custom landing pages. 
3. Created a site hierarchy for easy crawling for Google’s bots. 
4. Created content outlines with keywords and content goals. 
5. Backlinked internal content to quality external websites.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Moved to page 1 of Google for keyword targeting a primary business service. Moved to within position 15 for other keywords and site positioning continues to improve. Prior to partnering with JNC Squared, our website did not rank on Google for keywords. Our competitors are significantly larger firms with a greater marketing and advertising presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jessica manages the project efficiently and deliverables are provided ahead of schedule. Her guidance and instructions are clearly communicated and easy to implement. Jessica responds quickly to emails. She checks in on progress and gently keeps us accountable for tasks assigned to us.

What was your primary form of communication with JNC Squared Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciate that we work directly with Jessica and are not assigned to a random team member. Jessica truly has a passion for her work and for helping companies.

Are there any areas for improvement or something JNC Squared Digital could have done differently?

No suggestions for improvement. Jessica has an efficient system in place for managing our project. We appreciate her expertise and are thrilled with the results we've experienced.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Austin Canine Rehab & Wellness, a canine rehabilitation company. We provide individualized rehabilitation for dogs with mobility issues, focusing on customized exercise programs and owner education to improve strength and independence. All services are delivered by a certified canine rehabilitation therapist.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JNC Squared Digital?

I wanted to work on the SEO of my business in addition to already having Google Ads going. My goal was to help bring in leads from a different source so that I didn't have all my eggs in one basket.

SOLUTION

What was the scope of their involvement?

JNC Squared Digital helps me with ongoing blogs and backlinking. The team delivers two blog posts and backlinking work each month. JNC Squared Digital has also helped me with the main 'How We Help' pages on my website as a one-off project. The team has written four different 'How We Help' pages. JNC Squared Digital has also created a custom landing page for me as an additional one-off project. Jessica has different writers or independent contractors who help her with these projects, so she works as the business owner and lead contractor making sure the right professionals are working on each project.

What is the team composition?

We work with 2–5 teammates from JNC Squared Digital.

How did you come to work with JNC Squared Digital?

JNC Squared Digital was referred to me.

How much have you invested with them?

We've spent a confidential amount.

What is the status of this engagement?

We started working with JNC Squared Digital in March 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

JNC Squared Digital's work has improved my website's indexing and ranking for terms and visits to the pages. We're now ranking in the top three nationally for 'librela side effects' (≈11,000 monthly searches) and in the eighth position nationally for 'librela for dogs' (≈19,000 monthly searches). We're also ranking across multiple high-volume searches related to at-home pain relief for dogs. I've seen a 25% increase in leads overall, but it's hard to know if the leads come from SEO or paid ads. Either way, I've seen an increase in leads and am pleased to not have all my eggs in one singular basket.

How did JNC Squared Digital perform from a project management standpoint?

We never have an issue with time. We communicate via email and using Google Workspace documents.

What did you find most impressive about them?

My business is unique in that we do physical therapy for animals, and we're a mobile premium service, so it's quite different. I knew that JNC Squared Digital had done the same work for other similar businesses. I appreciate how the team understands my business and our target audience.

Are there any areas they could improve?

No, we have a healthy ongoing relationship.