Jellypop Design Studio

BACKGROUND

Please describe your company and position.

 I am the Founding Team of a software company 

Describe what your company does in a single sentence.

Deep-tech company helping manufacturers transform their production lines using AI-powered quality inspection systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jellypop Design Studio to accomplish?

• Our branding felt fragmented and dated; especially compared to the level of sophistication we had achieved with our AI platform. We needed a complete overhaul: a stronger identity, a clearer story, and a website that could earn trust with Fortune 500 prospects at first glance.

SOLUTION

How did you find Jellypop Design Studio?

Referral

Why did you select Jellypop Design Studio over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Jellypop Design Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Jellypop rebuilt our entire brand foundation:
 • New logo, visual language, typography, and color system
 • Brand narrative and messaging aligned to our enterprise ICP
 • Full website redesign; from wireframes to Figma UI/UX to Webflow build
 • SEO-optimized copywriting layered into the website structure

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• +31% increase in average session duration post-launch
 • Home page engagement up by 44% (scroll depth, CTA clicks)
 • Website-qualified lead volume increased by 22% in the first 45 days
 • Internal feedback from leadership and sales teams was overwhelmingly positive; the new brand experience made it significantly easier to pitch SwitchOn to large enterprises.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Jellypop team was organized, proactive, and truly embedded themselves into our vision. They didn’t just take briefs; they questioned assumptions, suggested improvements, and helped us make better decisions along the way. Communication was fast, transparent, and solution-oriented throughout the 8-week engagement.

What was your primary form of communication with Jellypop Design Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We evaluated a few agencies but were drawn to Jellypop because they understood how to balance trust-building with visual innovation. From the first strategy call, it was clear they weren’t just designing logos; they were thinking about positioning, buyer psychology, and conversion behavior.

Are there any areas for improvement or something Jellypop Design Studio could have done differently?

One minor area: a few more website CMS guides or mini training videos for self-updates would have been useful post-handoff. That said, the Webflow handoff itself was clean and well-structured.

BACKGROUND

Please describe your company and position.

 I am the Senior IT Manager of an it services company 

Describe what your company does in a single sentence.

Staff augmentation, IT contract or contract to hire roles pan USA

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jellypop Design Studio to accomplish?

• Develop a cohesive visual language (logo, typography, color palette, packaging, website) that makes the brand instantly recognizable across physical and digital platforms.
• Elevate the look and feel of the brand to command more trust, stand out in a crowded market, and justify premium pricing through high-quality design.

SOLUTION

How did you find Jellypop Design Studio?

Referral

Why did you select Jellypop Design Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Jellypop Design Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Brand Strategy & Positioning

• Brand audit: Identified gaps in tone, visuals, and messaging across packaging, website, and social
• Competitive analysis: Benchmarked visual identities of top 5 competitors in the space
• Ideal customer avatar (ICA) workshop
• Brand personality, values, and tone-of-voice definition
• Positioning narrative: Crafting the “why us” story to connect with target buyers emotionally

2. Visual Identity System

• Logo redesign (primary, secondary, favicon)
• Color palette (primary + accents with usage rules)
• Typography system (headline + body fonts)
• Iconography and illustration direction
• Brand style guide / usage manual (PDF)

3. Website Redesign

• Wireframes for homepage, product page, about, cart/checkout
• UI/UX design in Figma
• Design handoff kit for developers (optional Webflow build if included)
• Mobile-first, performance-optimized layouts
• Brand storytelling integration across sections

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

90%+ visual alignment score across key assets (ads, website, emails, Instagram)

Before: disconnected, DIY assets

After: one cohesive system that looks “designed on purpose”

• Funnel Metrics & UX Impact
• Reduced website bounce rate by 25–40%
• Especially on homepage and service pages
• Mobile performance improved (e.g. time on page +18%, checkout flow drop-off -22%)

Team & Internal Clarity

• Brand asset reusability increased →Internal team can now reuse assets 2x faster without rebriefing or redrafting
• Team alignment: Sales, social, and founders now speak a unified brand language

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Focused, fast-moving, and founder-friendly.

• Clear Kickoff → No Guesswork
• They start with a strategic intake + kickoff session
• Align on goals, audience, priorities, and non-negotiables
• Everything is documented in a shared Notion space from Day 1
• Weekly Progress Snapshots
• They don’t believe in vanishing for weeks — you get weekly check-ins, updates, and previews
• Loom videos explain the “why” behind creative decisions, so you’re never guessing
• Asana or Notion board shows progress by stage (Strategy → Visuals → Final Delivery)
• Slack + Loom First
• Async by default — we value your time
• Quick questions? Slack us. Feedback? Drop it on Figma or send a Loom.
• Built-In Review Loops
• Every deliverable goes through 2–3 structured feedback rounds
• We get guidance on how to give feedback that actually moves things forward
• Fast Turnarounds, No Chaos
• Most deliverables (logo concepts, packaging drafts, etc.) land within 3–5 working days
• They plan for buffer and work in sprints to avoid last-minute chaos

What was your primary form of communication with Jellypop Design Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They work fast without compromising taste.

Expect top-tier design, lightning-fast sprints, and clear decision-making frameworks — all delivered through async-friendly, founder-first systems.

You get clarity, velocity, and no fluff.

Are there any areas for improvement or something Jellypop Design Studio could have done differently?

“The project wrapped smoothly, but a quick check-in 2–3 weeks post-launch to help with real-world implementation would've been a great touch.”