Izart Studio

BACKGROUND

Please describe your company and position.

I am the Investment Team of JSW Ventures

Describe what your company does in a single sentence.

Venture capital fund

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Izart Studio to accomplish?

• Website building

SOLUTION

How did you find Izart Studio?

Referral

Why did you select Izart Studio over others?

Referred to me

How many teammates from Izart Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategy & Planning

Requirement gathering and stakeholder interviews to align on goals
Website architecture and sitemap creation
Content flow strategy for investor positioning
Design

Wireframes for all key page layouts
High-fidelity UI design (desktop and mobile)
Visual identity extensions (icons, typography, color system for digital)
Interactive design prototypes for stakeholder previews
Development

Responsive front-end development with pixel-perfect implementation
CMS setup for easy content management (likely Webflow/WordPress depending on stack)
Custom animations and interactions for a polished experience
SEO-friendly code structure and technical optimization
Content & Assets

Integration of provided brand assets and photography
Layout support for case studies, portfolio, and team pages
Optimization of images, icons, and media for performance
Quality Assurance & Launch

Cross-browser and cross-device testing
Performance optimization (loading speed, responsiveness)
Security and hosting setup support
Final website deployment and handover documentation
Post-Launch Support

Training for internal team on CMS usage
Minor post-launch fixes and refinements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overall better reception of the content on the website. 

Clarity of the Fund’s nature of Institutionalised Capital Fund instead of a  corporate venture arm. 

A better representation of our portfolio companies. 

A better way for founders to navigate the website and submit their interest in being part of our ecosystem. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was smooth and straightforward. They delivered everything on time and were always quick to respond to our needs.

What was your primary form of communication with Izart Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out the most was their eye for detail and the ability to translate our vision into a clean, modern website that felt true to our brand. They were also very flexible throughout the process, adapting quickly to any changes we needed.

Are there any areas for improvement or something Izart Studio could have done differently?

Overall, we were very satisfied with the collaboration and don’t see any major areas for improvement. The process was smooth and well-handled end to end.

BACKGROUND

Please describe your company and position.

I am the Director of Umendra Exports Private Limited

Describe what your company does in a single sentence.

Established in 1995, Umendra Exports Pvt. Ltd. is a trusted manufacturer and exporter based in New Delhi, specializing in high-quality personal care, Ayurvedic, and OTC ointment & cream products. With a CGMP and ISO 22716:2007 certified facility, we deliver excellence through a diverse portfolio that includes hair care, oral care, skincare, baby care, and Ayurvedic remedies, all produced under our reputable brands "Smarth" and "Dr. Smarth" and through flexible OEM, private label, and white-label services umendra.com+2umendra.com+2. Driven by innovation, sustainability, and cruelty-free manufacturing, we help partners around the world launch tailored solutions with integrity, efficiency, and unwavering quality

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Izart Studio to accomplish?

• Rebranding Smarth, our flagship brand
• Marketing and promotional collaterals for Smarth
• Website Design and Development for Umendra Exports and Smarth

SOLUTION

How did you find Izart Studio?

• Online Search
• Referral

Why did you select Izart Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Izart Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Izart Studio partnered with Umendra Exports Pvt. Ltd. to completely overhaul the brand presence of our flagship personal care lines: Smarth and Dr. Smarth, and unify our corporate and product communications. Our engagement covered the following deliverables:

• Brand & Visual Identity Refresh – Redefined the visual language for Smarth and Dr. Smarth, ensuring consistency across all touchpoints.
• Packaging Design – Created detailed, market-ready packaging for 250+ SKUs across multiple product categories, balancing shelf appeal with functional design.
• Product Showcase Video – Planned, shot, and edited a cinematic product video highlighting the brand’s range, quality, and craftsmanship.
• 3D Exhibition Stall Design – Designed immersive, photorealistic 3D layouts for exhibition stalls to enhance trade show presence and visitor engagement.
• Marketing Collateral – Designed a complete set of promotional materials including catalogues, brochures, and business cards.
• Website Design & Development – Conceptualized, designed, and developed umendra.com (corporate site) and smarth.life (brand site) with responsive layouts, optimized navigation, and a strong brand narrative.

This integrated scope enabled us to present a cohesive, premium brand identity both online and offline, elevating market perception and strengthening their global positioning.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results looked premium and worked effectively for our marketing and sales goals.

• Trade Show Engagement: 2× higher booth footfall and inquiries at industry exhibitions compared to previous years.
• Website Traffic Growth: 40% increase in total visitors and 80% growth in average session duration post website launch.
• Product Sales Lift: Increase in sales of Smarth & Dr. Smarth SKUs within 3 months of packaging redesign rollout.
• Brand Recall: Improved aided brand recall scores in distributor surveys by 40%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Izart Studio handled the project with great organization and attention to detail. From the first brand discovery meeting to the final deliveries, everything was planned with clear milestones and realistic timelines. They delivered items on time, even for large-scale work like designing packaging for over 250 SKUs. Communication was open and consistent, with regular updates and quick responses whenever we had questions or needed changes. The team was receptive to feedback and made adjustments quickly without affecting quality. They managed to combine creativity with efficiency, which made the whole process smooth and stress-free for us.

What was your primary form of communication with Izart Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most about Izart Studio was their ability to deeply understand our brand and translate that into designs that felt right from the very first drafts. They have an eye for detail that shows in everything from packaging to websites, and they bring a level of creativity that makes every asset feel premium and well thought out. We were also impressed by how they managed such a large and varied scope of work without ever letting the quality drop. It felt like they cared about our brand as much as we do, which is rare to find in a creative partner. They understood our vision, delivered high-quality work on time, and made the entire process easy and enjoyable. We would recommend them to anyone looking for branding and web design services.

Are there any areas for improvement or something Izart Studio could have done differently?

The only thing we might suggest is building in a little extra buffer time in the schedule for larger deliverables. While everything was delivered on time, a small cushion could make the process feel even more relaxed on our side.