Ivanhoe Digital Agency

BACKGROUND

Please describe your company and position.

I am the Director of Technical SEO of Stream.io, Inc.

Describe what your company does in a single sentence.

We provide APIs and SDKS for Chat, Feeds, and Video.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ivanhoe Digital Agency to accomplish?

• SEO Reporting in Looker Studio

SOLUTION

How did you find Ivanhoe Digital Agency?

• Online Search
• Other

Why did you select Ivanhoe Digital Agency over others?

I liked that Ivanhoe knows SEO and Looker

How many teammates from Ivanhoe Digital Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• The goal was to integrate SEMRush, GA4, and Google Search Console data into Looker reports.
• All data connections needed to be made, and data merged.
• 5-6 reports were then created according to my specifications.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Merging data from the APIs as I wanted - this data is all avialable now and I will be able to build from it in the future
2. Reports dispaying that data as I specified - the reports were built and provide insights to our traffic and rankings that we didn't have before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Everything was handled in a very timely manner. In most instances, Ivanhoe was delayed due to my inability to keep up with their quick turn around.
• In many cases Ivanhoe went above and beyond to meet my changing reporting needs.

What was your primary form of communication with Ivanhoe Digital Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

I was pleased to work with a company that understood SEO and Looker reporting. This made communication of my needs very easy.

I was also impressed that we were able to get everything done via email. I was expecting a few Zoom calls, but Ivanhoe understood my needs without the need for a call, which was a nice surprise.

Are there any areas for improvement or something Ivanhoe Digital Agency could have done differently?

No improvements needed.

BACKGROUND

Please describe your company and position.

I am the CEO of RocketSEO

Describe what your company does in a single sentence.

We are engaged in SEO promotion of sites since 2008

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ivanhoe Digital Agency to accomplish?

• Google Search Console Looker Studio Template
• Looker Studio Consulting

SOLUTION

How did you find Ivanhoe Digital Agency?

Online Search

Why did you select Ivanhoe Digital Agency over others?

• High ratings
• Good value for cost

How many teammates from Ivanhoe Digital Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The Looker Studio template improves the efficiency of the Google Search Console interface, reducing the time spent on analyzing site performance. It provides seamless data access, intuitive filters, and custom metrics for an enhanced experience.

Streamlined Report Access

• No Editing Required: Access the report directly with your Google Account, automatically retrieving site data from the Google Search Console.
• Effortless Setup: Manage filters using a mouse or touchpad after a one-time setup.

Advanced Filtering Capabilities

• Flexible Page and Keyword Filters: Select and search filters enhance data analysis efficiency.Select Filter: Choose multiple pages and keywords without content constraints.
• Search Filter: Filter pages and keywords based on specific occurrences.

Comprehensive Keyword Rankings Report

• Search Engine Keyword Rankings: Provides an easy-to-use report based on average position data.

Custom Metrics

• Ranked Keywords and Pages: See the number of ranked key phrases and pages.Formulas: COUNT_DISTINCT(Query) and COUNT_DISTINCT(Landing Page)
• Potential Rank: Identifies keywords to prioritize.Formula: Impressions / Average Position
• Average Ideal Final Result (Average IFR): Measures achievement of ideal results.Formula: (Impressions / Average Position) / Impressions
• Lost Clicks: Estimates clicks lost when not ranked at the top.Formula: (Impressions * 0.2) – Url Clicks
• Conclusion

The Looker Studio template enhances the Google Search Console by offering streamlined access, advanced filters, and custom metrics, enabling efficient and insightful analysis for better SEO outcomes for our agency RocketSEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Time Savings: Reduced time spent on regular site performance analysis by 50%.
• Improved Efficiency: Faster data filtering with flexible page and keyword filters.
• Enhanced Insights: Access to custom metrics like Ranked Keywords, Potential Rank, and Lost Clicks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was excellent. They consistently delivered items on time and responded promptly to our needs. Their proactive communication and attention to detail ensured a smooth workflow throughout the project. Highly recommended!

What was your primary form of communication with Ivanhoe Digital Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of this company is their exceptional attention to detail and proactive communication. Their ability to anticipate needs and deliver customized solutions efficiently sets them apart. Their innovative approach to streamlining complex processes truly stands out.

Are there any areas for improvement or something Ivanhoe Digital Agency could have done differently?

While the overall experience was excellent, one area for potential improvement could be the addition of more frequent project status updates.

BACKGROUND

Please describe your company and position.

I am the Senior SEO Manager of SEO company.

Describe what your company does in a single sentence.

I'm providing SEO services to learning management system software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ivanhoe Digital Agency to accomplish?

• Advanced Reporting
• SEO Insights
• Growth Hacking

SOLUTION

How did you find Ivanhoe Digital Agency?

Online Search

Why did you select Ivanhoe Digital Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ivanhoe Digital Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I've been collaborating with Ivanhoe Digital Agency for many years, exchanging search insights, improving reporting to the next level, and working on different ideas and playbooks that supplemented SEO initiatives with better ROI due to insights gathered.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A 50% reduction in manual analysis and reporting for spotting low-hanging fruits and actual targets we needed to work on. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fast, proactive, always on time, and answered follow-up questions 

What was your primary form of communication with Ivanhoe Digital Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

They share their approach and valuable insights for free with everyone on LinkedIn! Amazing job! You learn in the process, and you gain expertise and experience from their adaptive knowledge with trends

Are there any areas for improvement or something Ivanhoe Digital Agency could have done differently?

No, they did a great job.