InYourCity Digital Agency

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Kalogiannis.gr

Describe what your company does in a single sentence.

Kalogiannis is active in the field of support and supply of offices, stationery stores and (b2b) businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InYourCity Digital Agency to accomplish?

Maximise sales through Ecommerce / Performance Marketing and Social Media Marketing

SOLUTION

How did you find InYourCity Digital Agency?

Online Search

Why did you select InYourCity Digital Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from InYourCity Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Media: Taking into account both the company's history and prestige, they proceeded to create posts faithful to the corporate identity, accompanied by creative verbal and clever elements that ideally frame the products depicted. In combination, they proceeded to conduct a contest, with the aim of increasing followers and engagement, as well as further leveraging the new audience at the performance level.  

One of the main pillars of the posts was the creation of stop scrolling creative, which strengthened the company's online presence, highlighting its modern character and was further exploited in paid ads.

Performance Marketing: In order to increase traffic to the e-shop and online sales, they created catalogue campaigns combined with stop scrolling paid ads on Meta & Performance Max (PMax) campaigns on Google, providing the possibility of enhancing specific categories based on the seasonality of the products.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• +25% more sales vs planned.
• +138% ROAS.
• +60% increase in turnover.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

InYourCity Digital Agency is by far the best. Their performance marketing campaigns were successful and the results were immediate. From the very first moment they understood our needs and designed campaigns that delivered on time!

What was your primary form of communication with InYourCity Digital Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're professional at every step of the process and have a lot of experience and knowledge in what they're doing.

Are there any areas for improvement or something InYourCity Digital Agency could have done differently?

Νο, there are no areas for improvement.

BACKGROUND

Introduce your business and what you do there.
I'm the digital marketing executive at a company specializing in water coolers and filters. We have over 20 years of experience in the wholesale and retail markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with InYourCity Digital Agency?
We hired InYourCity Digital Agency to take over our company's social media and optimize our search engine rankings by designing and implementing an effective SEO plan.

SOLUTION

What was the scope of their involvement?
Initially, we provided InYourCity Digital Agency with a brief and some documents for them to start their work. We needed to find a way to reduce the time required for SEO analysis in our industry, and their team proposed a solution to automate the whole process.

They created a script to simulate the SEO research process. Among other things, this script performed Google searches with specific keywords and captured useful information about our competitors. Once the data collection process was complete, InYourCity Digital Agency's SEO expert received a Read Me file with all the information compiled, helping them minimize the time spent writing all the keywords and texts.

As for the social media marketing (SMM) side, we want to enhance our business's digital presence. Therefore, InYourCity Digital Agency has created highly exciting and informative content for our social media as part of our key strategic focus. The platforms they've covered include Facebook, Instagram, Google Pinterest, and X.

What is the team composition?
We work with three teammates from InYourCity Digital Agency: the account manager, the SEO specialist, and the social media manager.

How did you come to work with InYourCity Digital Agency?
We found them online.

How much have you invested with them?

We've spent less than $10,000.

What is the status of this engagement?
We've been working together since March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
Once InYourCity Digital Agency started handling our website's SEO, the results were seen immediately; in just a few months, our organic traffic increased greatly thanks to certain keywords. Now, we've managed to have over 90 keywords on the first page of Google's search results for transactional keyword categories. Ultimately, we've increased our monthly organic traffic by over 3,000%.

Additionally, their team has enhanced our social media content, so we've seen a 143% increase in our engagement rates. Therefore, we've gained more followers and a greater brand awareness. Overall, we're very satisfied with their services.

How did InYourCity Digital Agency perform from a project management standpoint?
InYourCity Digital Agency has delivered items on time, and they're up to date with all the latest trends.

What did you find most impressive about them?
The team at InYourCity Digital Agency has been extremely competent and approaches every problem with professionalism. Initially, we were trying to find an agency that really understood our needs, and we found it in them.

Are there any areas they could improve?
There's nothing we would like them to improve.

Do you have any advice for future clients of theirs?
Trust their knowledge.

BACKGROUND

Please describe your company and position.

I am the Founder of an industrial paints company 

Describe what your company does in a single sentence.

Building and industrial paints company 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InYourCity Digital Agency to accomplish?

• Social Media Marketing
• Search Engine Optimization

SOLUTION

How did you find InYourCity Digital Agency?

Online Search

Why did you select InYourCity Digital Agency over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from InYourCity Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

InYourCity Digital Agency handled the SEO of our website & took over the overall management of our online social media presence. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From the moment InYourCity took over the SEO of our website, the difference was obvious. Our website appeared in the top search positions and organic traffic increased. Also, our interaction with our audience increased dramatically.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management is the best I have experienced. They were extremely organized, incredibly professional and communicative and seem to work very well together. From the very first moment, InYourCity Digital Agency understood our needs!

What was your primary form of communication with InYourCity Digital Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They impressed us with their knowledge!

Are there any areas for improvement or something InYourCity Digital Agency could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner of a furniture company.

Describe what your company does in a single sentence.

Furniture Manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InYourCity Digital Agency to accomplish?

• Social Media Marketing
• Paid Advertising

SOLUTION

How did you find InYourCity Digital Agency?

Online Search

Why did you select InYourCity Digital Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with InYourCity Digital Agency for our company's social media and the results were amazing. Their team is extremely competent and approaches every problem with professionalism.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

InYourCity Digital Agency took over our company's social media and the results speak for themselves. The whole team is very creative and managed to increase our interaction and followers in record time. The content they produce is always fresh and interesting, and we have seen a real difference.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the very first moment, InYourCity Digital Agency understood our needs and designed campaigns that delivered real results. Our traffic and sales increased significantly. We are very happy with our choice.

What was your primary form of communication with InYourCity Digital Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

InYourCity Digital Agency has done a truly fantastic job. We’re pleased with everything they’ve done for us.

Are there any areas for improvement or something InYourCity Digital Agency could have done differently?

No, there aren’t any. 

BACKGROUND

Please describe your company and position.

I am the Founder of a beauty & cosmetics company 

Describe what your company does in a single sentence.

B2B Ecommerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InYourCity Digital Agency to accomplish?

• Ecommerce/Performance Marketing

SOLUTION

How did you find InYourCity Digital Agency?

Referral

Why did you select InYourCity Digital Agency over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from InYourCity Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

InYourCity Digital Agency is by far the best digital agency we have worked with. Their performance marketing campaigns have been successful and the results have been immediate. Their team is great at creating content in collaboration with well-known creators in the industry to grab attention and keep audiences engaged.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their performance marketing strategies have helped us to increase our sales significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

InYourCity Digital Agency's project management style is very good. They work very quickly, and they’re available to talk about questions, concerns, or future plans at all times. InYourCity team understood our needs and designed campaigns that delivered real results.

What was your primary form of communication with InYourCity Digital Agency?

In-Person Meeting

What did you find most impressive or unique about this company?

They have in-depth knowledge of marketing.

Are there any areas for improvement or something InYourCity Digital Agency could have done differently?

Nothing needs to change

BACKGROUND

Please describe your company and position.

I am the Owner of a B2B retailer.

Describe what your company does in a single sentence.

B2B 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InYourCity Digital Agency to accomplish?

• Increase Leads

SOLUTION

How did you find InYourCity Digital Agency?

Online Search

Why did you select InYourCity Digital Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from InYourCity Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

InYourCity Digital Agency helped us gain leads through effective Meta Ads and Email Marketing Strategies. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their marketing strategies have helped us to increase our sales significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the very first moment, InYourCity Digital Agency understood our needs and designed campaigns that delivered real results. Our traffic and sales increased significantly. We are very happy with our choice.

What was your primary form of communication with InYourCity Digital Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Working with InYourCity Digital Agency was a great experience. They are supportive, quick and efficient!

Are there any areas for improvement or something InYourCity Digital Agency could have done differently?

I wouldn't change anything 

BACKGROUND

Please describe your company and position.

 I am the Founder of a retail company 

Describe what your company does in a single sentence.

Shopping & Retail

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InYourCity Digital Agency to accomplish?

• Paid Advertising

SOLUTION

How did you find InYourCity Digital Agency?

Online Search

Why did you select InYourCity Digital Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Our collaboration with InYourCity in Athens was excellent. Their team took over our eCommerce and our sales went up within a few months. Professionals every step of the way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

InYourCity was exactly what we needed to grow our eshop and boost our performance marketing. Our conversions increased and our ROI improved significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were looking for a digital agency in Greece that understood our needs. InYourCity took over our social media and our interaction with our audience increased greatly. They are truly the best

What was your primary form of communication with InYourCity Digital Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

InYourCity Digital Agency's team understood our needs and designed campaigns that delivered tangible results.

Are there any areas for improvement or something InYourCity Digital Agency could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner of ONEDOOR

Describe what your company does in a single sentence.

Interior Design and Doors

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InYourCity Digital Agency to accomplish?
Increase Leads for our services

SOLUTION

How did you find InYourCity Digital Agency?

• Online Search
• Referral

Why did you select InYourCity Digital Agency over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from InYourCity Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our cooperation with InYourCity Digital Agency focuses on generating leads for ONEDOOR through effective Google Ads and email marketing strategies. InYourCity Digital Agency manages the setup and configuration of our Google Ads account, develops targeted search, display, and shopping campaigns, creates compelling ad copies, and provides detailed monthly performance reports. For email marketing, they devise design, and execute engaging email campaigns, create visually appealing and mobile-responsive templates, manage our email list, and analyze campaign performance to optimize lead generation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project with InYourCity Digital Agency include the number of new leads generated monthly, conversion rates from ads and emails to leads, cost per lead (CPL), and click-through rates (CTR) for both Google Ads and email campaigns. Additional metrics are the increase in website traffic, the growth of the email subscriber list, engagement rates, ROAS, and feedback from new leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

InYourCity Digital Agency demonstrated excellent project management by consistently delivering items on time and responding promptly to our needs. They maintained clear communication throughout the project, regularly updating us on progress and performance metrics. Their proactive approach ensured that any issues or adjustments were addressed swiftly, aligning their strategies with our goals and ensuring a smooth and effective collaboration.

What was your primary form of communication with InYourCity Digital Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about InYourCity Digital Agency was their deep understanding of our industry and their ability to create highly targeted and effective marketing campaigns. Their innovative approach, combined with advanced analytics and a keen eye for detail, set them apart. They consistently provided actionable insights and creative solutions, driving exceptional results and demonstrating a genuine commitment to our success.

Are there any areas for improvement or something InYourCity Digital Agency could have done differently?

There are no specific areas for improvement that come to mind; InYourCity Digital Agency met all our expectations and delivered excellent results throughout our collaboration.