Interamark, LLC

BACKGROUND

Please describe your company and your position there.

I work for Comport Consulting managing our digital marketing program.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Interamark, LLC?

We work with Interamark for a complete demand generation and digital marketing campaign with content, email marketing, landing pages and digital ads.

What were your goals for this project?

Our goals were to increase awareness of a new offering and bring in leads to our company.

SOLUTION

How did you select Interamark, LLC?

I had worked with Interamark in the past, Cisco Systems introduced me to them and they had helped with other content and digital programs.

Describe the scope of their work in detail.

We worked together on a variety of programs including email campaigns, e-books and website enhancements that needed technical content development and supporting visuals.

What was the team composition?

We worked with Interamark to give them a direction and tell them what we were trying to achieve. they came back with great email design, landing pages and ads all coordinated for our brand. Their look and feel is very modern and compelling. We collaborated along the way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Interamark designed and ran a full-scale marketing campaign including content development (website pages, ebooks, and blogs) that helped us target IT professionals with our services and offerings.

Their knowledge and expertise of Search Engine Optimization as well as email outreach helped us reach a wider audience, and they helped us tailor our messaging precisely to create more compelling communications.

The results have had a long-lasting impact in terms of continuous engagement with our campaign content and connecting us to new prospects and leads.

How effective was the workflow between your team and theirs?

Their contributions have been original, imaginative and highly engaging for our leads. The Interamark staff is respectful of deadlines and remains engaged as problem-solvers from a project’s start to end.

They have tirelessly assisted us with our needs in finding and attracting new prospects, and we have seen incredible results!

What did you find most impressive about this company?

It's great to work with a firm where what you imagine comes to life without a lot of direction. When we needed back and forth conversation it was there but I didn't feel a heavy lift to get them the information needed.

In addition, they were able to research and write on their own which is refreshing because we have technical content that most people cannot write on their own.

Are there any areas for improvement?

Our program was a complete success.