Insertly

Insertly is a print and insert media company that plans, buys, and measures print programs for agencies and brands. We work across 50+ vendors nationwide, covering shared mail and co-op, newspaper inserts and FSIs, package insert programs, new mover programs, and magazine and national newspaper placements, with both remnant and guaranteed options.

We’re built to work alongside agencies. Partners can add print to their clients’ media mix without hiring a print team or building vendor relationships from scratch, and we offer white-label support for agencies that want to offer print under their own name.

Every program is planned with performance in mind. We start with discovery and budget planning, target down to the ZIP and neighborhood level, and handle negotiation, scheduling, and production coordination with each network. Measurement is built in from the start through unique phone numbers, promo codes, and QR codes, customer match-back, and test vs. holdout markets, so print is judged on cost per lead and cost per sale, just like search or social.

Insertly is WMBE-certified. We work with brands in home services, insurance and healthcare, retail and grocery, franchises, and DTC.