iMP Experiential & Product Sampling

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of The Monty Bojangles Co.

Describe what your company does in a single sentence.

We create exceptional confectionery that brings joy and delight to people worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMP Experiential & Sampling to accomplish?

• To design, build and deliver an experiential sampling campaign to promote and market Monty Bojangles premium chocolatey truffles to consumers.

SOLUTION

How did you find iMP Experiential & Sampling?

Referral

Why did you select iMP Experiential & Sampling over others?

• Great culture fit
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

They not only executed the planned elements but they did so in a manner that aligned with our vision and goals for the experiential activation. Interacting seamlessly with the audience, they not only showcased the delightful truffle treats but also left a lasting impression, creating a positive and memorable experience for all attendees.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Monty Bojangles Experiential was an outstanding success. It seamlessly blended creativity, technical innovation, and strategic marketing, creating an immersive platform that not only captivated the senses but also drove consumer engagement and product trial. The measurable outcomes, including increased brand visibility, heightened consumer interaction, and a potential boost in retail sales, firmly establish this event as a triumph in the world of experiential marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

iMP exhibited commendable project management practices. Their timely delivery of project components, coupled with responsive and effective communication, contributed to the strong execution of the event. Their ability to meet our needs and expectations further underscored the effectiveness of their project management. 

What was your primary form of communication with iMP Experiential & Sampling?

In-Person Meeting

What did you find most impressive or unique about this company?

I was impressed by their creativity, passion, and visionary approach to the experiential marketing campaign. Also, the enthusiasm and passion displayed by the product sampling team were a highlight. Their infectious energy resonated with the brand's identity, making them exceptional ambassadors for Monty Bojangles.

Are there any areas for improvement or something iMP Experiential & Sampling could have done differently?

Effectively managing the impact of rain on our outdoor event was crucial for both its success and the safety of attendees. Faced with intermittent downpours throughout the weekend, our primary focus was on ensuring a seamless and continuous flow of various activities, even in challenging weather conditions.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Campaign Lead for Yorkshire Water utilities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iMP Experiential?

We commissioned iMP to design, build, manage and staff an escape room style consumer brand experience to promote our anti-blockage campaign.

What were your goals for this project?

To educate consumers in Yorkshire blockage hotspots about how to responsibly dispose of certain types of waste that they would otherwise flush or pour away.

SOLUTION

How did you select this vendor?

We have previously worked with iMP on another experiential project earlier in the year and selected them based on the success of this previous campaign.

Describe the scope of their work in detail.

Named 'Unblock Against The Clock' and constructed from two shipping containers stacked on top of each other, this huge brand activation includes three fully colour coordinated rooms: a kitchen, a bathroom and a sewer.

The top and bottom containers are linked by a bespoke twisting tubular slide which leads down from the kitchen and bathroom into mock sewer complete with fatberg, rats, spiders and other blockage nasties.

Led by an iMP 'Crystal Maze' style host, consumers are challenged to solve clues against-the-clock via touchscreen systems in each of the rooms. The clues direct consumers to non-flushable items hidden somewhere inside the room. Once found consumers are then able to move on to the next room.

Not as easy as it might sound as the containers hold a colossal 26,000 ball-pool balls making it all the more difficult to find the rogue items.

What was the team composition?

Our marketing team worked directly with the campaigns manager, strategic operations manager and director of iMP

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning the work we have seen a reduction in the number of hotspot blockages and domestic callouts.

How effective was the workflow between your team and theirs?

Very effective. Easy communication and responsiveness.

What did you find most impressive about this company?

First let me say that trying to sum up the ability of iMP to meet a client’s needs in a review is ineffable…. but I’ll try.

11 months ago we walked through the doors of iMP simply looking for additional face to face engagement support with our consumers. After proving themselves time and time again we entrusted iMP with some of our largest campaigns. They’ve done nothing but facilitate some of our most creative ideas, where most have said, “That’s not going to be possible.”

iMP have always said “Let’s do it, let’s make it happen”.

We’re now 11 months in and they’ve designed and built a complete staging area for our eight foot Dinosaur mascot, and taken both on the road touring what now must be over 100 locations engaging directly and indirectly with 100’s of thousands of consumers.

They’ve taken two empty, unused, plain shipping containers and turned them into something people never thought they’d see, creating a blockbusting experiential pop up that simply WOW’s consumers!

While we posit in favour of the work outside the realm of staffing resource, it has to be said that the true heart of the organisation is its people. We’ve worked alongside the Engagement Professionals from iMP on numerous events, each hand selected for our campaigns and they’re truly inspiring and represent our brand as if they were our own.

The Engagement Professionals speak candidly about other agencies they’ve worked with in the past but always seem to have one common truth when referring to iMP – “They’re great to work for, they take the time to get to know me and just look after me”. Do I recommend iMP? Unequivocally!

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and position

 I am the Senior Account Director of an advertising & marketing company 

Describe what your company does in a single sentence.

We are experts in strategy, performance, creativity and communications for brands in a connected world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMP Experiential & Sampling to accomplish?

• Brand activation

SOLUTION

How did you find iMP Experiential & Sampling?

Referral

Why did you select iMP Experiential & Sampling over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from iMP Experiential & Sampling were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of entries on website and client feedback

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with iMP Experiential & Sampling?

Email or Messaging App

What did you find most impressive or unique about this company?

They really know their stuff and nothing was too much trouble.

Are there any areas for improvement or something iMP Experiential & Sampling could have done differently?

No