Igor Naming Agency

BACKGROUND

Please describe your company and your position there.

Driving innovation at Target as an Entrepreneur in Residence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Igor Naming Agency?

I hired Igor to help name multiple brand and product launches that we generated as part of the innovation group at Target.

What were your goals for this project?

The number one branding tool for any product or company is its name. Igor is my go-to resource to help navigate the early stages of a product, as we try to capture the essence and nature of the project with an unforgettable name.

SOLUTION

How did you select this vendor?

We approached 2-3 naming vendors, spoke to them about the projects and solicited bids. I also sought out a number of my fellow entrepreneurs and business owners to get their recommendations.

The agency that kept being mentioned more than any other was Igor. After reviewing the proposals, and understanding the process Igor's unique approach and track record made the decision easy.

Describe the scope of their work in detail.

My team was building brands from scratch in partnership with other entrepreneur leaders. Igor's work was to help us navigate this mixed group of strong opinions without watering down the eventual solutions.

In one particular instance the main stakeholder was very difficult to work with around the name and Igor helped shepherd us through this potentially volatile situation.

What was the team composition?

I reported directly to Targets Chief Innovation Officer but acted autonomously within the general innovation group. The group I assembled had brand specialists, designers, business analysts, engineers and entrepreneurs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A name is everything. In a sea of competitors your name is what first helps you stand out. Igor helped us do that for a number of brands. The names generated were memorable and trademarkable.

How effective was the workflow between your team and theirs?

Igor was great. For one project in particular the internal team could not come to consensus. Igor worked with us to understand the sticking points and guides us through the minefield of trademarks and emotions around naming.

This included coming back to the table a number of times with new options and new perspectives, above and beyond what the original brief called for.

What did you find most impressive about this company?

The quality and range of names that were generated. That seems like an obvious output but the range of names presented on numerous projects really helped bracket what we were trying to achieve with the name. The framework that Igor has created also helped us understand names beyond the surface and our initial reactions.

Are there any areas for improvement?

Availability.

BACKGROUND

Please describe your company and position.

I am the CEO

Describe what your company does in a single sentence.

Reduces social isolation in older adult populations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Igor Naming Agency to accomplish?

• Rename the company

SOLUTION

How did you find Igor Naming Agency?

Referral

Why did you select Igor Naming Agency over others?

• Referred to me
• Company values aligned

How many teammates from Igor Naming Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Identify a new company name that supports overall mission and vision of the company

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overall management team satisfaction with the process and chosen name

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered on time and with the utmost professionalism.

What was your primary form of communication with Igor Naming Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their innovation was off the charts and they embody an amazing philosophy about naming.

Are there any areas for improvement or something Igor Naming Agency could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Marketing of a transportation company

Describe what your company does in a single sentence.

Automotive

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Igor Naming Agency to accomplish?

• Naming
• Brand Strategy

SOLUTION

How did you find Igor Naming Agency?

Clutch Site

Why did you select Igor Naming Agency over others?

• High ratings
• Pricing fit our budget
• transparency

How many teammates from Igor Naming Agency were assigned to this project?

2-5 Employees

What was your primary form of communication with Igor Naming Agency?

• Virtual Meeting
• Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Naming

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• I cannot discuss at this time

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely, I cannot get into details

What did you find most impressive or unique about this company?

Igor was refreshing. They were immediately transparent about the process, pricing and deliverables. Super easy to work with. Smart, strategic. An abundance of experience and real-world examples to lean on.

Are there any areas for improvement or something {provider_name} could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

Bonfire is a fractionalized real estate marketplace. I am cofounder & CEO

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with the vendor?

Come up with an iconic and memorable name

SOLUTION

What was the scope of their involvement?

Igor came up with the name

What is the team composition?

Weekly calls between the CEO and myself

How did you come to work with the vendor?

Someone forwarded me a PDF of their naming guide

What is the status of this engagement?

Completed

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Igor came up with our name.

How did the vendor perform from a project management standpoint?

Exceeded expectations

What did you find most impressive about them?

The breath and depth of their ideas. Additionally, the trademark research Igor did to ensure the viability of the name was awesome.

Are there any areas they could improve?

No, they are are excellent

BACKGROUND

Please describe your company and your position there.

I am the Creative Director/Owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Igor Naming Agency, and what were your goals?

We hired Igor to help rename a company that is a digital platform in the creator/influencer space. The goal was to give the brand a name that lived up to our brand and business strategy.

SOLUTION

How did you select this vendor?

We interviewed 4 naming agencies in the area. We were impressed with their approach, portfolio and straightforward process.

Describe the scope of their work in detail, including any steps and the final deliverables.

They began with a competitive name analysis. Then did 3 rounds of 20 prescreened names (U.S Trademark and google prescreening). Delivered a name option that we loved.

How many people from the vendor's team worked with you, and what were their positions?

Just one, Steve Manning the owner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The name change has yet to be announced, but internally it's a big success.

Describe their project management style, including communication tools and timeliness.

Igor was very responsive to all communication. They had been very direct in their project management and presentation approach.

What did you find most impressive or unique about this company?

Probably their knowledge of naming category and ability to identify and create names that really cut through the noise.

Are there any areas for improvement or something they could have done differently?

No, it was a great experience.

BACKGROUND

Please describe your company and your position there.

My company is a more personalized version of Zillow and I am the CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Igor Naming Agency?

Naming

What were your goals for this project?

Come up with a evocative and category-defining name

SOLUTION

How did you select Igor Naming Agency?

I read a pdf of the naming guide and was blown away but Igor's methodology

Describe the scope of their work in detail.

A series of workshops that cultivated in 14 names being presented each week (42 total)

What was the team composition?

My COO and I worked directly with Igor's CEO

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We aren't ready to go public with our name but Igor massively delivered

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

Steve (the CEO) genuinely cares that we have a positive outcome. He would reach out on weekends/evenings with new ideas. He is great partner and is very relationship oriented (as opposed to transactional).

Are there any areas for improvement?

Not really.

BACKGROUND

Please describe your company and your position there.

I'm the Founder and Principal of a Marketing & Communications company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Igor Naming Agency?

To name a customer loyalty and rewards program for one of our clients

What were your goals for this project?

To have a name that connected with the client's brand, the customers and was fun, fresh and memorable.

SOLUTION

How did you select Igor Naming Agency?

Through the grapevine. We work a lot in the travel industry and so do they.

Describe the scope of their work in detail.

They performed a deep, comprehensive dive into existing rewards programs, created positioning strategies, trademark screening and several rounds of names. We worked with one of the founders and

What was the team composition?

We worked with one of the founders and a brand strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The reception has been purely positive. The new name has generated a lot of excitement within the client’s company. They will be launching the program and name in a few weeks.

How effective was the workflow between your team and theirs?

The workflow was efficient, productive and energetic.

What did you find most impressive about this company?

How quickly they understood the best strategic avenues to explore, the quality of their naming work and the energy and humor of their team.

Are there any areas for improvement?

No. I don't see any areas for improvement. They were great!

BACKGROUND

Please describe your company and your position there.

I am the CEO and Founder of TotalAdventure.Travel, an Adventure Travel Marketplace for high income , highly active adventurers worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Igor Naming Agency?

To name a specialty adventure travel app catering to niche markets worldwide.

What were your goals for this project?

We wanted a name that captured the essence of adventure travel in a novel way.

SOLUTION

How did you select Igor Naming Agency?

They were one of six agencies we sent RFPs to. We selected them because of their chemistry with our team and their experience in the travel sector is impressive.

Describe the scope of their work in detail.

They delivered a comprehensive report on our competitors naming and positioning, provided lots of insights and naming strategies, performed international trademark screening and took us through several rounds of names.

What was the team composition?

Their founder and three creatives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We tested three names, all scored very high. Our final selection was met with enthusiasm from everyone involved, investors as well as staff. It’s the perfect name

How effective was the workflow between your team and theirs?

It was great. No wasted time, great output. I looked forward to our meetings.

What did you find most impressive about this company?

The number of new angles they identified in the travel industry and the compelling names that supported their ideas.

Are there any areas for improvement?

I can’t imagine any.

BACKGROUND

Please describe your company and your position there.

For more than 13 years I’ve been the Owner/Operator of a bed & breakfast that’s rated #1 in California by TripAdvisor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Igor Naming Agency?

To name a new chain of luxury bed & breakfast inns.

What were your goals for this project?

A name that stood out, and captured the warmth and intimacy of a B&B while communicating luxury.

SOLUTION

How did you select Igor Naming Agency?

They’ve named three luxury hotels in Vegas and a chain of ultra-luxury hotels in Dubai. No other agency has this level of experience in our space. Easy choice.

Describe the scope of their work in detail.

There were a couple of meetings detailing our competitive landscape and workshopping potential unique ways to position our brand. They then presented names once a week for three weeks, adjusting to our strategy as it evolved.

What was the team composition?

One of their co-founders, a brand strategist, and IP attorney and a couple of creatives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Igor team delivered the perfect name for us. It met all of our criteria and then some.

How effective was the workflow between your team and theirs?

Working with them was a great experience. They reacted quickly, over delivered and made the process enjoyable.

What did you find most impressive about this company?

The quality of the names they delivered and their ability to present complex ideas clearly and simply. Their experience in our space gave us a big advantage.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

Larger advertising agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Igor Naming Agency?

Naming a DTC/B2B web services company

What were your goals for this project?

create a lasting, differeciated name in a very crowded space.

SOLUTION

How did you select Igor Naming Agency?

Work of mouth.

Describe the scope of their work in detail.

Develop a name and in partnership with a designer create preliminary design concepts to bring the name to the leadership.

What was the team composition?

We tasked Igor to partner with our existing team, client internal creative team, the lead team within the agency and outside designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Most marketers don't take naming seriously and they think they can do it themselves. Steve and his team created a unique name that was everything we asked for. Igor sweats the small stuff and leaves it all on the table to get to the right solution.

How effective was the workflow between your team and theirs?

Perfect. The truth is naming is a slog. Everyone has an opinion and no one thinks they are not right. With Igor none of that matters, its all just hustle to get to the point and get to the name.

What did you find most impressive about this company?

They're never ending push and drive. And their unexpected insights about names that advertising people and design-types miss. Igor gets to the point no matter how esoteric the business model might be.

Are there any areas for improvement?

N/A