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Designing digital experiences Simple. Smart. Human

Product Designer with 7+ years of experience designing digital products across SaaS, mobile, web, dashboards, and operational platforms. I work across complex product problems, from defining user needs and information architecture to interaction design, prototyping, testing, and launch.

  • Min project size
    Undisclosed
  • Hourly rate
    < $25 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2019

Overview by:

Reviewer avatar
Ashish Lathiya
Product Designer, About the Team

Service Lines
Product Design
50%
UX/UI Design
50%

No Focus Areas have been added yet…

Industries
Advertising & marketing
5%
Arts, entertainment & music
5%
Automotive
5%
Business services
5%
Construction
5%
Consumer products & services
5%
Education
5%
Energy & natural resources
5%
Financial services
5%
Food & Beverage
5%
Home Services
5%
Hospitality & leisure
5%
Information technology
5%
Insurance
5%
Medical
5%
Real estate
5%
Retail
5%
Sports
5%
Supply Chain, Logistics, and Transport
5%
eCommerce
5%
Clients
Enterprise (>$1B)
40%
Midmarket ($10M - $1B)
40%
Small Business (<$10M)
20%

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Our Story

Product Designer with 7+ years of experience designing digital products across SaaS, mobile, web, dashboards, and operational platforms. I work across complex product problems, from defining user needs and information architecture to interaction design, prototyping, testing, and launch.

I work closely with founders, product managers, engineers, developers, and cross-functional teams to turn business goals and user needs into clear, scalable products.

Meet the Team

Ashish Lathiya

Ashish LathiyaProduct Designer,

UI/UX & Product Designer | SaaS, Web & Mobile Apps | Designing digital experiences. Simple. Smart. Human.

Quick Facts

7 years in business

Tools and Technology

Slack
Google Meet
ClickUp
Figma
Sketch
Adobe XD
Adobe Creative Cloud
InVision
Miro

Commonly Asked Questions

I measure success by how clearly users understand the product and how easily they complete tasks. I focus on usability, reduced friction, and improving real product outcomes after launch.

I enjoy solving complex product problems where workflows are messy or confusing. My focus is simplifying systems, structuring information clearly, and making interfaces easier to understand.

I structure designs through clear user flows, reusable components, and organized design systems. This helps developers understand the logic behind the UI and implement features smoothly.

Yes. I design systems and interfaces that remain clear as products grow. By using consistent components and thoughtful structure, the experience stays usable as new features are added.

Teams value my clear thinking, calm collaboration style, and ability to simplify complex ideas. I focus on creating designs that are practical to build and easy for users to understand.

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