The House London Ltd.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing and Communications Director for a medium sized education charity, Action Tutoring. We engage volunteers to tutor disadvantaged pupils in English and maths. The tutoring is delivered through partnerships with schools. We are supported by over 2,500 volunteers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The House, and what were your goals?

Our website was beginning to look a bit tired, with some inconsistencies in design and layout. The previous build was small-scale. Our brand was also in need of a refresh. It had good recognition and the values were well embedded but needed updating to ensure it was reflective of the charity we had become and in line with our peers.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched the agencies peer organisations had used. We also used recommended supplier lists from a couple of digital and communications charity sites. We shared our brief and received proposals from seven different agencies. The deciding factors were price, timescales, recommendations, previous work and how well they'd interpreted the brief.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The House reviewed our brief and outlined the project phases. We initially met once a week to discuss actions and progress. They designed the site map and wireframes, we fed back and refined them. They also ran a workshop for the brand scoping and proposed three different concepts.

Again we fed back to refine the designs. Once the build was underway we met less frequently but were kept updated via Google Docs. We drafted the content and uploaded to the new site. The House supported with finalising the design and functionality. They were also on hand for the launch and available to fix any bugs.

How many people from the vendor's team worked with you, and what were their positions?

Michael was our main point of contact and worked closely with us throughout. He particularly focused on the design and structure. Later in the project we also worked with George on the website build and he supported with the technical queries.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We haven't run any in depth analysis yet on the impact of the new site and brand. We'll wait for around six months to do this. Anecdotally we have received very positive feedback about the site and the brand from our team and our peers in the network.

Describe their project management style, including communication tools and timeliness.

The House was incredibly responsive and adaptable to our requests. We met regularly at the start of the project on video call and then corresponded over email and through Google docs as it progressed. There were some small technical challenges and staff absences, on both sides, which meant the project overran but we were all aligned on the new timescales.

What did you find most impressive or unique about this company?

A very personal approach, very responsive and an end result which we are incredibly proud of. Also good value for money.

Are there any areas for improvement or something they could have done differently?

It would have been interesting to spend more time on the brand scoping and reviewing the site map and pages to make sure it really resonated with our audiences, but appreciate that may have required more time and budget.

BACKGROUND

Please describe your company and your position there.

LONG COVID TRUST: Our mission is to make life better for people with Long COVID. We give support, fund research and raise awareness. I am the Chair.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The House, and what were your goals?

LONG COVID TRUST required a logo. The logo had to be differentiated, relevant, memorable versatile and legible. It also had to comply with our brand values:

• Compassionate: We are a caring and inclusive organisation that provides support with kindness and empathy. Passionate: We are committed to working collaboratively to make a difference.
• Accountable: We measure ourselves against standards of excellence, transparency and responsibility.
• Honest: We act with integrity, transparency and with respect.
• Courageous

SOLUTION

How did you select this vendor?

Profile in the Manifest: https://themanifest.com/uk/branding/agencies/london Past clients: Diabetes UK, British Heart Foundation, NHS Competitor audit

Describe the scope of their work in detail, including any steps and the final deliverables.

They took great care to understand our brand, our values and our goals. They used robust questionnaires and a detailed creative brief.

How many people from the vendor's team worked with you, and what were their positions?

Michael, Founder and CEO

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

LONG COVID TRUST has a visual identity

Describe their project management style, including communication tools and timeliness.

Regular email updates. Brief completed on time.

What did you find most impressive or unique about this company?

Responsiveness

Are there any areas for improvement or something they could have done differently?

No