Hoss

Hoss (hoss.agency) is an AI-visibility agency based in Austin, Texas. We measure what AI assistants — ChatGPT, Claude, Gemini, and Perplexity — tell customers about your business, fix the technical and content reasons you're missing from their answers, and prove the change with a re-measured scoreboard every month.

Buying decisions increasingly start and end inside a single AI answer that names two or three businesses. If you're not one of them, the customer never sees you. Every engagement starts with a teardown: your buyers' real questions, run across the major AI assistants, with verbatim answers showing where you're named, who wins instead, and what AI gets factually wrong about you.

The work spans two layers. The visibility layer is the evidence engines cite: entity clarity, authority content, third-party citations, and factual-error correction. The engineering layer is what most agencies can't ship: crawler and firewall forensics, rendering analysis, structured data, and machine-readable layers like llms.txt.

What we won't do: guarantee AI citations. No one can, and anyone promising otherwise is selling something else. What we do instead is raise the probability that you're retrieved, understood, and recommended — and publish the numbers monthly, against your competitors, by name. Our methodology is public at hoss.agency/methodology, and our own site passes every check we run on clients.

Founded in 2026 by two Y Combinator alumni — an engineer and an operator — Hoss serves US businesses, especially local service businesses (med spas, law firms, clinics) and B2B SaaS companies.