Horway

Horway is a US-based design-led Shopify studio that builds and scales custom stores for direct-to-consumer brands. Brand, design, development, and growth live under one roof, so there are no handoffs between vendors and no gaps where things break.

We're a Shopify Plus Partner with a Shopify-only focus. That specialization means we know what works, what breaks, and what actually moves conversion, not just what looks good in a mockup. Every project is run by a senior, in-house team of 30+ designers, developers, and specialists. No juniors hidden behind senior names, no freelancer network with a logo.

We work with brands at every stage: new D2C launches going to market, established brands outgrowing their current store, migrations to Shopify, and ongoing retained partnerships that ship new pages, features, and experiments month over month. Our services span brand strategy and identity, eCommerce design, custom Shopify development, 3D and motion visuals, content production, and eCommerce strategy and marketing.

We specialize in fashion and apparel, beauty and skincare, jewelry and accessories, wellness and supplements, home and living, and specialty single-product brands — categories where design and trust decide the sale.