Holovision

BACKGROUND

Please describe your company and your position there.

I work for an advertising agency in Ukraine. I was the project manager for the iForum conference held last May.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Immersense?

We hired them to create a stand that featured AR technology.

What were your goals for this project?

We wanted to make an interactive stand that would attract event participants to our company.

SOLUTION

How did you select this vendor?

I recently met Yaroslav (Co-Founder, Immersense), who told me about their other VR/AR projects. When we brainstormed for our stand at iForum, we sent an inquiry to Immersense. They showed great interest in our project.

Describe the project and the services they provided in detail.

Immersense created an app with face-tracking technology and integrated text bubbles that our designers created based on their technical requirements. On the day of the event, the technical team went to the venue and installed the software.

What was the team composition?

We mostly dealt with Yaroslav and a project manager from Immersense.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Over 12,0000 people saw our stand, many of whom made a selfie with a bubble over them. These selfies were posted on several social networks. We received feedback that we had one of the most innovative stands at this year’s iForum.

How was project management arranged and how effective was it?

It was quite easy and comfortable to communicate with the team. We made several iterations, and they kept us posted on their progress regularly

What did you find most impressive about this company?

We liked how fast they understood our idea and made it happen.

Are there any areas for improvement?

Next time, we would choose another LED screen to make the image look better. That was not part of Immersense’s job, as we rented the screen from another vendor.