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Marketing leadership for growing businesses

Hidden Lever Marketing helps growing businesses find where their marketing can make the biggest difference, then does the work to make it happen.

Led by Phil Carpenter, a former agency CEO and fractional marketing leader, Hidden Lever gives business owners access to senior marketing experience without hiring a full-time marketing executive.

  • Min project size
    $1,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2026

No Focus Areas have been added yet…

Industries
Arts, entertainment & music
40%
Hospitality & leisure
30%
Non-profit
20%
Consumer products & services
5%
Recreation
5%
Clients
Midmarket ($10M - $1B)
65%
Small Business (<$10M)
35%

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Our Story

We’re a founder-led Northeast Ohio marketing consultancy led by Phil Carpenter. Our team centers on diagnosing the real constraint in customer acquisition, unifying scattered tactics into one practical roadmap, and delivering senior strategy plus hands‑on execution—websites, SEO, analytics, audits, and fractional CMO leadership. Clients include multi-location entertainment and specialist services; successes show clearer sites, aligned teams, and measurable growth.

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