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Hey Guys

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Product design for fintech in emerging markets

Hey Guys helps fintech companies design financial experiences that emerging-market users trust, understand, and use with confidence.

When money is at stake, uncertainty becomes a product problem. Unclear fees, unfamiliar verification steps, or confusing transaction flows can leave people hesitating before they sign up, move money, or return.

  • Min project size
    $5,000+
  • Hourly rate
    Undisclosed
  • Employees
    10 - 49
  • Locations
    Cape Town, South Africa
  • Year founded
    Founded 2018

1 Locations

  • Cape Town , South Africa

Service Lines
Product Design
50%
UX/UI Design
50%
Select Focus Area
Product Design Focus
Prototype Design
100%
User Experience Focus
UX Strategy
50%
Usability Testing
25%
User Research
25%
Industries
Financial services
70%
Information technology
15%
Retail
15%
Clients
Small Business (<$10M)
100%

Pricing Snapshot

Min. project size $5,000+
Avg. hourly rate Undisclosed
Rating for cost 4 /5

Most Common Project Size

$50,000 - $199,999 based on 1 review
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Custom Software Dev & UX/UI Design for Financial Services Co

  • Custom Software Development Product Design UX/UI Design
  • $50,000 to $199,999
  • Sep. 2023 - Oct. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

"Hey Guys! was able to take on constructive feedback and adapt accordingly."

Sep 20, 2024
CEO, Altify
Sean Sanders
Verified
  • Financial services
  • United Kingdom
  • 11-50 Employees
  • Online Review
  • Verified

Hey Guys! has built and designed trade flows across mobile and web apps for a financial services company. The team has also built and designed an explore page, a portfolio page, and a style guide.

Showing 1-1 of 1 Reviews

Our Story

Founded in 2018, Hey Guys is a South African product design company. We believe that expanding access to financial products in emerging markets is only the beginning. Meaningful adoption depends on experiences that fit people's realities and earn their trust. We work alongside fintech teams to make complex products clearer and help people sign up, transact, and return with confidence.

What Sets Us Apart

Financial-product experience

Our experience spans remittances, payments, investments, insurance, and identity verification. We bring that context to design decisions where money, uncertainty, and trust intersect.

Emerging-market perspective

Based in South Africa, we consider how language, digital confidence, connectivity, and perceived risk affect product use. We design around the conditions people fa

Embedded product partnership

We work alongside internal teams, connecting user needs, product priorities, and business goals. Our contribution spans the thinking behind the experience and the design that brings it to life.

Quick Facts

8 years in business

Tools and Technology

Figma
FigJam
Notion

Commonly Asked Questions

Our primary focus is fintech companies with live products serving emerging-market users. We support product and design teams as they scale, enter new markets, or address friction in important customer journeys.

We focus on onboarding and verification, clarity around financial transactions, and keeping complex products understandable as they grow. We examine where uncertainty or confusion makes it harder for people to take the next step.

We work as an embedded product design partner alongside your internal team. We bring product thinking, UX strategy, research, testing, and UI design to the priorities we tackle together.

It informs the questions we ask about language, connectivity, digital confidence, and trust. We use research to understand the relevant users and conditions, rather than assuming an experience will transfer unchanged between markets.

No. Our focus is on the people using the product. We work with fintech teams serving or entering emerging markets, wherever the company is headquartered.

Locations (1)

Durbanville Cape Town, South Africa 7550

6 - 9

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