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Get a real-time quoteCustom software and AI for small businesses
Herbert AI builds custom software and AI for small businesses, from Adelaide, South Australia. It works with owner-operated businesses of 3 to 20 staff in health, property, trades, hospitality and finance, where the same admin jobs take up hours every week.
Every engagement starts with a free AI audit: 45 minutes on how the business runs, then a written page within two business days that puts a yearly cost on each repetitive job, in the business's own figures, and names the one to hand over first.
The first build is one AI employee for one job, such as chasing clients for documents, coordinating maintenance requests or following up quotes. It runs on the business's own systems, and a person on the team approves anything that goes out to a customer. It is $3,500 fixed and live in 14 days, or it is free. From there Herbert AI builds the full AI operating system the business runs on, from $25,000, and the business owns what gets built.
Herbert AI was founded by Will Herbert, who works with each client from the audit to the day it goes live.
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Min project size
$1,000+
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Hourly rate
Undisclosed
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Employees
Freelancer
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Year founded
Founded 2026
Service Lines
- AI Agents
- 30%
- AI Development
- 30%
No Focus Areas have been added yet…
Industries
- Financial services
- 25%
- Hospitality & leisure
- 25%
- Medical
- 25%
- Real estate
- 25%
Clients
- Small Business (<$10M)
- 100%
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