Headword

BACKGROUND

Please describe your company and your position there.

I am the head of Marketing for Birds & Beans Coffee.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Headword, and what were your goals?

Introduce and engage a new audience to Bird Friendly Coffee.

SOLUTION

How did you select this vendor and what were the deciding factors?

Using bright animation to stop people in their scrolling we introduced users to the lush coffee farms we purchase from.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Discovery, research, strategy, planning, creative execution, delivery, management and tracking.

How many resources from the vendor's team worked with you, and what were their positions?

Account Manager, Content Manager, Creative Director and Digital Marketing Manager,

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very happy with the attention to detail and result from our 2022 campaign and agency partner.

How effective was the workflow between your team and theirs?

Good, Headword has a robust tech stack.

What did you find most impressive or unique about this company?

They have good creative outputs!

Are there any areas for improvement or something they could have done differently?

Not right not, we hope to work with them in the future.