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Get a custom proposalBrand strategy for B2B: caravanning and industry
Many B2B companies build better products than their presentation suggests. The machine convinces in the field, but on the website it sounds like every competitor. Then price decides.
Haltwerk starts before that point. We develop positioning, brand architecture and corporate language and translate them into websites, trade fair appearances, sales material and content. This now includes the question of whether a brand shows up at all in the answers of ChatGPT, Perplexity and Google.
Our focus: suppliers and manufacturers in the caravanning industry, mechanical engineering and industrial companies, and brands that reach end customers through dealers. References include Volkswagen, Erwin Hymer Group, Trigano, LMC, Knott, REICH, Regupol, EDAG and Wuerth.
Haltwerk is led by Frank Huettemann, a brand strategist with more than 30 years of experience who also works as a ghostwriter for companies and managing directors. Based in Wetzlar, Germany. Strategy projects start at 15,000 euros.
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Min project size
$10,000+
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Hourly rate
$150 - $199 / hr
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Employees
2 - 9
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Year founded
Founded 2026
Service Lines
- Branding
- 50%
No Focus Areas have been added yet…
Industries
- Manufacturing
- 40%
- Automotive
- 30%
- Consumer products & services
- 20%
- Medical
- 10%
Clients
- Midmarket ($10M - $1B)
- 60%
- Small Business (<$10M)
- 25%
- Enterprise (>$1B)
- 15%
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