Hakuna

BACKGROUND

Please describe your company and your position there.

Legends of Learning is an engaging, educational platform that teaches students through games. Used by students, teachers, administrators and parents, Legends of Learning offers both in-school and at-home game instruction. I lead Marketing efforts for the company and am responsible for branding, acquisition, platform engagement, and our website, among other things.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hakuna, and what were your goals?

Across different instances of Wordpress we needed help to both update pages, create new pages or just touch up some blocks on current pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for an agency who could work with hard coded Wordpress sites as well as a new Gutenberg instance. There was a concern that any new, refreshed styles to pages would interfere with the rest of the "legacy" site and so we were really mindful about finding an agency with enough technical know-how to execute this. Even with established processes to roll out a new client, I appreciated that they were flexible with some project asks and timelines and were happy to accommodate them. Always a deciding factor, their proposal fit into our budget.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We needed help to completely update our pricing page, to create one new gated content landing page and to update our homepage with a few new content sections. With the project brief delivered, the team was basically able to take that and run! A brief kick-off call tied a few loose ends and they were off to developing in Wordpress.

How many people from the vendor's team worked with you, and what were their positions?

There was a team of about 5 people who helped to execute, manage and deliver the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The pages all launched on time and without any issues. While numbers are still coming in, the updates are certainly helping to drive new leads!

Describe their project management style, including communication tools and timeliness.

The Hakuna Team is truly *top notch*. You can tell they are marketers or familiar with how website development works. More than just "project managers passing communication back and forth", the whole team is knowledgeable, friendly, proactive and supportive. Using Slack was always great as my questions or comments were quickly seen and responded to. It made working on projects feel like they were part of our internal team, not an external contractor.

What did you find most impressive or unique about this company?

The project management and communication of the team is really bar none. More than hearing the client ask, they understood what was needed for the best outcome. I appreciated their feedback to improve the project. I have worked with many agencies in my career and none have delivered the degree of friendly, helpful and proactive communications as the Hakuna Team. It should go without saying that the project's end result was high-quality and absolutely met my high expectations.

Are there any areas for improvement or something they could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I am the founder and General Manager of the company. We produce and sell online skin care products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hakuna, and what were your goals?

Our products formulas were ready and needed to create a comprehensive brand (naming, branding guideline, rollout and social media) .

SOLUTION

How did you select this vendor?

It was a referal.

Describe the scope of their work in detail, including any steps and the final deliverables.

We participated in four workshops to deeply understand the concept of the brand that we wanted to create. a team of designers, branding and marketing experts guided us through their process. Duing the process we defined the name and general aspects of the brand. Finally, they delivered the brandbook guideline including naming, logo, tagline, colors, social media assets and good practices. After finishing this phase, the company continued being involved in the marketing roll out.

How many people from the vendor's team worked with you, and what were their positions?

Four people were involver: the customer success manager (great marketing specialist!), the branding leader, a graphic designer and a Project manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After the project, we launched the brand generating a great impact in the market. Since then we´ve been growing in social media followers and turnover.

Describe their project management style, including communication tools and timeliness.

We had regular updates during the process, they also included us in a Slack channel to have complete visibility. Their communication skills are definitely a strength.

What did you find most impressive or unique about this company?

Their communication skills, they truly listened to what was important to us and a our brand and made a great work. Also the quality of the delivery was higher than expected,

Are there any areas for improvement or something they could have done differently?

I can´t think about any.

BACKGROUND

Please describe your company and your position there.

As a software startup, I was looking for a partner to help us with product design as well as Marketing support. Our team had a goal of launching our product and company in 6-9 months. We selected the best partner in helping us meet our project goals. They are attentive, collaborative, and always willing to go the extra step to create a high quality design for our team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hakuna?

UI/UX for the product Company branding guidelines - logo, color scheme, powerpoint template, icons, etc. Website design Marketing brochure design

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected the vendor based on the portfolio of work, cost, and ability to scale up quickly.

Describe the project in detail and walk through the stages of the project.

We were building a mobile based application to help companies and workers connect for hourly jobs. We needed a vendor to work through our user stories and create the UI/UX screen designs for the product.

Hakuna allowed us to use a very collaborative process. We iterated through designs together, and at times, changed our user stories to fit a better user experience. As the project evolved, we asked Hakuna to also help us with our website and Marketing collaterals. They were great at supporting all of these needs.

How many resources from the vendor's team worked with you, and what were their positions?

Various resources, but generally 1-2 UI/UX designers, art designers, website designers, and a project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our product is on track to launch in 6-9 months. We stayed within our desired budget. The feedback from the market has been "this is an impressive solution. We're surprised by how polished and well thought through the application is."

How effective was the workflow between your team and theirs?

We have constant communications between our team on Slack, Figma, and other project tracking tools. Many times, it felt like we're part of the same team.

What did you find most impressive or unique about this company?

Their ability to work with our company. They felt like an internal team member more than a vendor. Their work quality is also very high.

Are there any areas for improvement or something they could have done differently?

There were communication processes that weren't well defined early in the project. However, we recognized the issues and implemented ways to track and communicate changes. The issues were driven by shortcomings in the toolsets that were used.