Hack4Change

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of -

Describe what your company does in a single sentence.

The company delivers custom web and software solutions for enterprises, specializing in scalable e-commerce platforms, business process automation, and dedicated development teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hack4Change to accomplish?

• Receive expert mentoring and evaluation of our existing marketing strategy to identify areas for improvement and optimize our overall approach.
• Improve brand positioning and messaging to better communicate our value proposition.

SOLUTION

How did you find Hack4Change?

Referral

Why did you select Hack4Change over others?

• Great culture fit
• Good value for cost

How many teammates from Hack4Change were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I was focused on developing the overall marketing strategy and growing the company, while Viktor supported me in optimizing our approach. He helped create a more professional and targeted customer acquisition plan, and provided guidance on setting up and improving our presence on social media. He also assisted with configuring advertising campaigns on Google Ads and Meta Ads to ensure better performance and reach.

Key Deliverables:

Improved client targeting strategy
Professional marketing roadmap
Setup and optimization of Google Ads and Meta Ads
Social media presence improvement
Ongoing mentoring on marketing processes and business growth

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project led to several measurable results that represent significant progress:

Improved ad performance: the CTR increased and the CPC decreased for both Google Ads and Meta Ads campaigns.

Better targeting: We defined clearer customer segments, which led to higher engagement and better lead quality.

Improved marketing structure: We now have a documented marketing roadmap and a consistent content calendar.

Increased brand visibility: Our social media presence became more consistent and professional, resulting in better interaction with our audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Victor’s project management was excellent. He was always available and responsive, especially through WhatsApp, where he consistently replied quickly whenever I needed help. He delivered everything on time and made sure my needs were always a priority.

What was your primary form of communication with Hack4Change?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was Viсtor’s professionalism and deep experience. His ability to quickly understand challenges and offer practical, effective solutions made a real difference.

Are there any areas for improvement or something Hack4Change could have done differently?

No, everything was done excellently. I’m fully satisfied with the support and collaboration

BACKGROUND

Please describe your company and position.

I am a BDM for Skiplagged

Describe what your company does in a single sentence.

We sell flight tickets and hotels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hack4Change to accomplish?

• Translations to Portuguese (Brazil)

SOLUTION

How did you find Hack4Change?

Referral

Why did you select Hack4Change over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Hack4Change were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Translate +10000 lines of code and provide copy and translations for new features launched on the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Total amount of translations

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes.

What was your primary form of communication with Hack4Change?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Hack4Change offered great communication

Are there any areas for improvement or something Hack4Change could have done differently?

no