H2M Brand Haus

BACKGROUND

Please describe your company and position.

I am the Social Media & Marketing Specialist of MN State Community and Technical College Moorhead

Describe what your company does in a single sentence.

A community and technical college with campuses in Detroit Lakes, Fergus Falls, Moorhead and Wadena.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire H2M Brand Haus to accomplish?

• Refreshed communication positioning aimed at increasing enrollment.

SOLUTION

How did you find H2M Brand Haus?

• Referral
• Other

Why did you select H2M Brand Haus over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from H2M Brand Haus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

H2M identified audience personas to move away from demographics and avoid bias and stereotypes and helped apply our brand to create a dynamic advertising strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From 2024 - 2026, M State added more than 4,400 students. The initial campaign coincided with a 9% increase in new-students and a 5.8% increase in FT enrollment, program gains reaching as high as 60%. The campaign also generated more than 1.5 million organic impressions and 47,229 digital clicks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

H2M was very responsive and great at communicating. They regularly touched base with M State to ensure we were satisfied with their services and meeting our needs.

What was your primary form of communication with H2M Brand Haus?

Virtual Meeting

What did you find most impressive or unique about this company?

H2M provided some real out-of-the-box ideas to help us stray away from traditional educational marketing. We did some "disruptive" advertising to gain new attention to all four of our campuses and online.

Are there any areas for improvement or something H2M Brand Haus could have done differently?

We would like to see more analytics to compare with our website traffic and applications.

BACKGROUND

Please describe your company and position.

I am the VP, Marketing & Communications of Lake Region Healthcare

Describe what your company does in a single sentence.

We are an independent rural healthcare organization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire H2M Brand Haus to accomplish?

• Agency of Record - Handle all media buys
• Marketing partner - Help establish marketing priorities and corresponding plan
• Strategic thinkers - Challenge us to be innovative in our messaging and approach to healthcare marketing

SOLUTION

How did you find H2M Brand Haus?

RFP Process

Why did you select H2M Brand Haus over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from H2M Brand Haus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As agency of record, deliverables included media management and placement. As Marketing partner, deliverables included annual marketing plan with full scope campaigns to accompany each identified priority - print, radio, broadcast TV, social media, & digital elements. As Strategic thinkers - most notable deliverable was the development of an annual community health challenge. H2M brought forward the idea and it was launched with a Walk to Waikiki that engaged our entired community in moving more for better health. The annual challenge continued and grew for 7 years. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

H2M met all project deadlines, measured growth and ROI metrics as available and applicable, and exceeded expectations for development and growth of health challenges as measured by particpant numbers, engagement, and participant self-reported health outcomes. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Consistently met deadlines, proactively communicated questions and ideas, and promptly returned messages and calls from our team. 

What was your primary form of communication with H2M Brand Haus?

Virtual Meeting

What did you find most impressive or unique about this company?

H2M Brand Haus's greatest differentiator is their innovative thinking. Combined with excellent execution for creative design and knowledge of the market, they are a valuable partner. 

Are there any areas for improvement or something H2M Brand Haus could have done differently?

Times in which H2M was onboarding of new staff was the one notable area in which we experienced challenges. 

BACKGROUND

Please describe your company and position.

I am the Founder and owner of Gjesdahl Law, P.C.

Describe what your company does in a single sentence.

We are a family law firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire H2M Brand Haus to accomplish?

• Educate the market about peaceful processes available to couples with family-related differences and issues.
• Educate the market about the mediation process.
• Educate the market about resolving family issues through "collaborative negotiating"

SOLUTION

How did you find H2M Brand Haus?

Other

Why did you select H2M Brand Haus over others?

Great culture fit

How many teammates from H2M Brand Haus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create and place effective ads on social media and legacy media spaces.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase phone and email inquiries regarding non-litigation processes to resolve family disputes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met deadlines and efficiently communicated with us.

What was your primary form of communication with H2M Brand Haus?

In-Person Meeting

What did you find most impressive or unique about this company?

We were impressed with the energy and attention they gave to understanding our unique business and communicating an unusual topic in an ad format.

Are there any areas for improvement or something H2M Brand Haus could have done differently?

No. We are entirely satisifed with our relationship with H2M Brand Haus.

BACKGROUND

Please describe your company and position.

 I am the VP of sales of a manufacturing company 

Describe what your company does in a single sentence.

Agricultural manufacturer 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire H2M Brand Haus to accomplish?

• Handle all the marketing

SOLUTION

How did you find H2M Brand Haus?

Referral

Why did you select H2M Brand Haus over others?

Referred to me

How many teammates from H2M Brand Haus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Handle the day to day marketing needs of our company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They exceed all our marketing needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistenly meet deadlines, communicate effectively and address any concerns quickly.

What was your primary form of communication with H2M Brand Haus?

Email or Messaging App

What did you find most impressive or unique about this company?

They're very helpful with new and exciting ideas to boost our marketing plan.

Are there any areas for improvement or something H2M Brand Haus could have done differently?

None that i can think of.