Gulsher Khoso

Gulsher Khoso — Graphic Designer & Creative Director Design, for me, has never been just a skill. It's how I think, how I solve problems, and how I help brands show up in the world the way they deserve to.

I'm Gulsher Khoso — a seasoned freelance Graphic Designer with 6+ years of experience crafting visual work that performs across digital, print, and out-of-home media. Over the years, I've had the privilege of working on projects that go beyond client briefs — experiences that have sharpened my eye, deepened my craft, and raised my standards for what good design really means.

At IGLOO Pakistan, one of the country's leading FMCG brands, I've contributed to high-visibility campaigns that shape how millions of consumers see and feel about a product — working at a pace and scale that demands both creativity and consistency.

At Ibex Global, I worked as a Visual QA Specialist on Canva's Beta Version — a role that put my eye for detail to the test at a global level. I reviewed and quality-checked video templates, identified design, animation, and formatting issues, edited templates to meet beta compliance and visual quality standards, and documented solutions for complex, non-fixable issues.

Working on a product used by hundreds of millions of people taught me something invaluable: precision isn't optional — it's the job. Today, I'm channeling everything I've built into something of my own — The Zedy, my freelance creative agency where strategy, design, and storytelling come together to build brands that lead and last.

My expertise spans: 

 Branding & Identity Design 

 Packaging Design 

 Social Media & Marketing Creatives

Print Ads & Marketing Collateral

UI/UX Design

With 250+ projects delivered for local and international clients across FMCG, food & beverage, education, health, and tech — I bring a rare combination of creative depth, quality obsession, and strategic thinking to every brief.